Enhanced Rewards Scheme for Slot Enthusiasts under Fontainebleau Loyalty Program
June 3, 2025, 05:17h.
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Fontainebleau Las Vegas Reworks Rewards Program for Slots PlayersCuts coin requirement for Play Point to $2.50 from $5
The iconic Fontainebleau Las Vegas went public with significant changes to its rewards program on June 3, 2025, claiming it's now the most rewarding on the Las Vegas Strip for slots enthusiasts.
The revamped Fontainebleau Rewards program will reward gamblers with a Play Point for each $2.50 of coin inserted into a gaming machine, down from the previous $5 requirement. In casino land, this adjusted ratio puts the North Strip gaming establishment ahead of the pack in terms of earned visible slot play, as per the operator's announcement.
The announcement came hand-in-hand with the introduction of a new program titled Fontainebleau Cash Back. The seasonal redemption program ensures members can cash in their earned points throughout the year. For every 5,000 Play Points amassed on slots, members will receive a cool $20 in cash, redeemable at the casino cage. The initiative kicks off in December 2025, according to the press release.
The press pack seems to skirt over video poker, although most of the casino loyalty programs are sympathetic to the needs of pro-video poker gamers.
A Glimpse at Fontainebleau's Revival
Casino rewards programs typically function as both powerful tools for attracting new customers and retaining existing ones. By offering a more streamlined, more rewarding loyalty program, operators hope to bolster their revenues and profits.
Case in point: Fontainebleau, a venue that's been battling headwinds since its opening in 2023. The property faces a number of challenges, with last week's reports hinting at the possible termination of as many as 60 table game dealers.
The North Strip area of Las Vegas has a reputation for putting a wrench in operators' plans, and Fontainebleau's struggles are amplified by its proximity to competition. Neighbors like Resorts World and Wynn and Encore further add to the pressure. Among upscale North Strip casino hotels, the Wynn Resort properties are the only ones to have achieved long-term success.
Seems like the revamped loyalty program could play a crucial role in attracting new visitors to Fontainebleau. The newly redesigned rewards scheme consists of four tiers: Bleau, Silver, Gold, and Royal.
More Insights on Fontainebleau Rewards
According to the press release, the overhauled program shines in offering the most enticing slots rewards on the Strip and is generous when it comes to non-gaming spending. With five cents worth of points for each dollar spent on non-gaming activities, Fontainebleau Rewards lays claim to one of the most generous programs for non-gambling expenditures.
Fontainebleau Rewards members reap additional benefits, such as:
- Up to 30% off rooms
- 5% back on dining
- Late checkouts
- Free self- and valet parking
- Waived resort fees for Gold and Royal members.
The time frame for activity has also received a boost:
"Additionally, the previous 13-month activity window has been extended. No Fontainebleau Rewards members' points will expire until Sunday, Aug. 31, 2025, allowing for rewards members to redeem points that may have expired previously," according to the release.
- The Fontainebleau Las Vegas has revamped its rewards program for slots players, making it the most rewarding on the Las Vegas Strip for commercial gaming enthusiasts.
- In the Fontainebleau Rewards program, gamblers will now earn a Play Point for each $2.50 of coin inserted into a gaming machine, down from the previous $5 requirement.
- The Fontainebleau Rewards program also introduces a new seasonal redemption program, Fontainebleau Cash Back, which allows members to cash in their earned points throughout the year.
- The revitalized Fontainebleau rewards program, with its generous slots rewards and benefits for non-gaming spending, could play a crucial role in attracting new visitors to Fontainebleau in the competitive casino-and-gambling market of Las Vegas.
