Enlarging Initiatives to Assist Manufacturers and Retailers in Extending Their Reach to More Final Customers
ASI Appoints Judith Cavaliere as Associate Publisher of Imprint Magazine
The Advertising Specialty Institute (ASI) has made a significant move in the promotional products industry by recruiting Judith Cavaliere as the associate publisher of Imprint magazine. Cavaliere, who brings a wealth of experience from her previous roles, will play a crucial part in expanding the magazine's reach and influence.
Cavaliere, who holds a BA from Hunter College in New York, was previously the publisher of Promotional Marketing magazine. Before that, she served as Publishing Director for School Planning and Management and College and Planning Management magazines. Her deep understanding of the needs of suppliers and distributors will be invaluable in adding quality content and broadening Imprint's advertising and circulation base.
Imprint magazine, published by ASI, is a marketing tool for distributors of promotional products. It provides marketing tips, success stories, and information about the latest logoed products. The magazine's content is sponsored by ASI suppliers, ensuring a comprehensive and up-to-date resource for its readers.
ASI has ambitious plans for Imprint magazine. The publication, which was previously a quarterly, will now increase its frequency. Additionally, ASI has launched three new specialty catalogs: Rewards & Incentives, Everything Sports, and Debut. The lead program in Imprint magazine, a new feature, aims to allow distributors and suppliers to track their return on investment by notifying ASI suppliers of generated leads without compromising the identities of either the distributor or end-buyer.
Cavaliere will also play a key role in strengthening the supplier/distributor relationship encouraged by ASI. She will be represented as a sales representative for Imprint Magazine by ASI, further cementing her role in the growth and development of the magazine.
The first of the new catalogs, Rewards & Incentives, will be published this week, followed by the Debut catalog in December, featuring unique and trendy products. The Everything Sports catalog is scheduled for publication in November.
With Cavaliere at the helm, Imprint magazine is set to become an even more valuable resource for the promotional products industry, providing insights, trends, and opportunities for both suppliers and distributors.
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