Entrepreneur Kevin Lavelle, a success in the menswear industry through his brand Harbor, is now venturing into the baby monitor market following a disturbing overnight incident.

In the world of entrepreneurship, few are as daring as Kevin Lavelle. After the success of his performance menswear brand, Mizzen+Main, Lavelle has ventured into a new realm: baby monitoring. His latest venture, Harbor, offers a unique solution for parents – a device that combines the security of a closed connection with the flexibility of internet features.

Lavelle's journey with Harbor hasn't been without its challenges. Initially, he faced skepticism from buyers at trade shows. However, a strategic sponsorship of Tim Ferriss's podcast helped propel sales, marking a significant turning point for the company.

However, the road to product development and securing investments was more arduous than Lavelle anticipated. The motivation behind Harbor, in fact, stemmed from a personal experience. A failed baby monitor app left Lavelle's son unmonitored for a night, serving as a powerful motivator for the entrepreneur.

Lavelle's approach to business has always been bold, as evidenced by his "Great Baby Monitor Swap" campaign. This trade-in program and protest offered credit toward a Harbor system in exchange for mailing in old monitors, directly targeting competitors. However, there is no publicly available information indicating which competitors were targeted or where references to Lavelle appear when searching about them.

Harbor, being a hardware company, marks a departure from Lavelle's previous endeavours. At Mizzen+Main, he created a performance wear brand to address his desire for a dress shirt that felt like athletic gear. The company has since generated hundreds of millions of dollars in sales.

Lavelle acknowledges the uncertainties that come with founding a company. "Very few founders have any idea what they're doing," he says, "and we're all just trying to figure it out." He aims to avoid mistakes made in creating his first company when building Harbor.

Lavelle has a strong resolve to change parents' lives through Harbor, believing it can give them back sleep and sanity during early childhood. He has learned that success is rarely a repeatable formula, with timing, luck, and shifting markets playing a role. Despite the challenges, Lavelle presses on, driven by his passion to innovate and solve problems he personally experiences.