Escaping Venezuela, Achieving Success: The Founders' Account of Their Agency's Journey
In the heart of Caracas, Venezuela, during the early 2000s, two rising stars in the advertising industry were making their mark. Roberto Fonfría, creative vice president at DDB Caracas, and Simón De Franca, head of a creative group at the same agency, were leading the charge at one of the country's largest advertising firms.
Their paths crossed at DDB Caracas, and their collaboration is believed to have contributed significantly to their success. Together, they spearheaded large advertising departments, with Fonfría overseeing creative operations and De Franca leading a creative group.
However, their time in Venezuela was cut short when they had to flee an oppressive regime. They found refuge in Florida, where they went on to establish El Autobús, another creative powerhouse.
El Autobús quickly rose to prominence, becoming one of the leading creative agencies in Florida. Their hard work and dedication paid off, as they were successful in their adopted home, a decade after fleeing Venezuela.
Their achievements in Florida have not gone unnoticed. Recently, Anchor Worldwide, a global advertising agency, acquired El Autobús. This acquisition marks a significant event in El Autobús's history, signalling their continued growth and success in the industry.
Despite extensive search results, the founders of El Autobús are not explicitly named in the provided information. However, it is clear that their time at DDB Caracas played a crucial role in their rise to the top of the advertising industry in Venezuela.
Their collaboration at DDB Caracas may have laid the groundwork for the formation of El Autobús, setting them on a path to success that continues to this day.
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