European Union push for wider adoption of pharmaceutical drugs, spearheaded by the European Commission.

In the world of health and lifestyle publications, Burda Media is making waves with its strategic partnerships and commitment to supporting traditional pharmacies in the face of growing online competition.

Margit Pratschko, the Brand Director Health at Hubert Burda Media, has expressed confidence in Pratschko's leadership for "My life", a joint venture between Burda Verlag and NOWEDA within the Future Pact Pharmacy. Pratschko succeeded Klaus Dahm as editor-in-chief of "My life" in 2024.

Burda Media has been involved with a 35 percent stake in the pharmaceutical ordering platform since 2022. This partnership aims to strengthen stationary pharmacies, working closely with IhreApotheken.de.

"My life" is a magazine that offers a free, comprehensive read for pharmacy customers. Pharmacies can choose between a basic issue or one featuring a 56-page TV program section. The magazine covers a wide range of topics, including Health & Medicine, Wellness & Beauty, Mindfulness, alternative healing methods, Food & Drink, Home & Garden, and Lifestyle & Travel.

Pratschko is also responsible for "Bunte Gesundheit" and the leadership of the Competence Center Health at Hubert Burda Media. She is recognised for her expert knowledge and extensive experience as a seasoned editor.

The "My life" brand family includes specialised publications such as "My life - Living Well with Diabetes", "My life Senior Magazine", "My life Kids Magazine Platsch!", and the "My life Puzzle Magazine".

"My life" competes with "Apotheken Umschau" from Wort & Bild Verlag, with "Apotheken Umschau" having a circulation of around 5.1 million, while "My life" boasts a circulation of 2.1 million. However, the search results do not provide specific information about who will take over when the editor of "Apotheken Umschau" leaves office.

Published on the 1st and 15th of each month, "My life" is part of the Burda Media portfolio, a company that continues to innovate and adapt to the changing landscape of the publishing industry. With Pratschko at the helm, "My life" is poised to continue its growth and success in the years to come.