Expanded Vitamins and Supplements Market Forecast: Projected to Reach a Value of $242.5 Billion by 2034

In the ever-evolving health and wellness industry, the global vitamins and supplements market continues to expand at a significant pace. According to recent reports, the market is projected to reach a staggering USD 242.5 billion by 2034, growing at a CAGR of 6.4% from 2025 to 2034.

Pharmacies and drugstores have been leading the distribution of these essential nutrients, capturing a 3.4% share in 2024. Tablets, favoured for their convenience and precise dosage, held a 38.5% share in the market.

Adults account for a significant portion of market consumption, with a 46.5% share. Multivitamins, appreciated for their comprehensive nutrient coverage, are a popular choice among adults for overall health maintenance.

Vitamin C, vitamin D, and zinc are commonly used to bolster the immune system, while B-complex vitamins, including B12 and B6, play a crucial role in energy production and metabolic processes. Calcium and vitamin D supplements are vital for maintaining strong bones and preventing osteoporosis, especially in the elderly population.

Omega-3 fatty acids, found in fish oil supplements, are associated with improved brain health, making them a popular choice for those seeking cognitive benefits.

The Asia-Pacific (APAC) region leads the global vitamins and supplements market, holding a 48.9% share valued at USD 63.7 billion. Key markets in the APAC region, such as China and India, are driving growth due to rapid urbanization, lifestyle changes, and an expanding middle class.

Technological advancements, such as AI-driven personalized nutrition platforms, are transforming product offerings, allowing consumers to tailor their vitamin and supplement regimens to their specific needs. Glanbia has expanded its offerings with innovative formulations like immune-support blends and plant-based proteins.

The rise of e-commerce intensifies competition in the vitamins and supplements market, with companies striving to offer competitive prices, convenient delivery, and personalised recommendations to attract and retain customers.

However, it is worth noting that there is no publicly available information about a company launching a new essential root supplement product line in 2025.

The APAC region's role as a manufacturing hub is growing, with favourable policies, cost-effective production, and skilled labor attracting global companies. This trend is expected to continue, further propelling the growth of the global vitamins and supplements market.

Expanded Vitamins and Supplements Market Forecast: Projected to Reach a Value of $242.5 Billion by 2034