Expanding its brand, Best Western has incorporated Seckford Hall Hotel as the 20th BW Premier Collection property.
Channel 4 is set to air a new TV show later this year, featuring Best Western GB and its CEO, Rob Paterson, as they lead the membership organisation through an ambitious period of development.
Best Western GB has had a remarkable year, surpassing expectations and being on track to break its record-breaking period of business growth. In 2019, more hotels were activated by Best Western GB than in any previous year.
The TV show will follow the Yorkshire HQ team of Best Western GB as they navigate the challenges and triumphs of this development phase. The show promises to offer an insightful look into the inner workings of the organisation, with a focus on the strategic decisions and innovations that have propelled Best Western GB to success.
While the search results do not provide information about the owner of Seckford Hall Hotel BW Premier Collection, it is clear that Best Western GB is a dynamic and forward-thinking organisation, committed to growth and development.
CEO Rob Paterson has been instrumental in driving this success, and the TV show will provide a unique opportunity for viewers to gain a deeper understanding of his leadership style and vision for the future of Best Western GB.
So, tune in to Channel 4 later in 2020 to catch the TV debut of Best Western GB and witness the exciting journey of development that lies ahead for this renowned membership organisation.
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