Expanding Strategies in Brazil: Playson Collaborates with Cactus Gaming

Expanding Strategies in Brazil: Playson Collaborates with Cactus Gaming

Playson, a renowned international casino game supplier, has announced a strategic partnership with Cactus Gaming, a leading company in the iGaming and sports betting market in Brazil.

Through this collaboration, Playson will introduce its popular titles to Cactus Gaming's local operator, thereby enriching the latter's platforms with cutting-edge online casino content. The seamless integration of Playson's games is expected to boost engagement and retention among players.

Cristian Zito, Head of LatAm Squad at Playson, expressed excitement about the partnership, stating that it expands their presence in Brazil and the wider LatAm region, while also bringing their diverse portfolio of engaging games to a broader audience.

Tiago Carneiro, CRA at Cactus Gaming, welcomed the partnership, emphasizing the high-quality graphics and immersive nature of Playson's games that are certain to captivate their extensive operator network and players alike.

This partnership marks another milestone in Playson's efforts to expand its footprint in core regulated markets. Recent agreements include partnerships with Fenikss, KTO, and Light & Wonder.

Cactus Gaming, recognized for its excellence in technology and service, has also won accolades such as "Best Whitelabel" at the Sigma America Awards 2024 and "Best Platform of the Year" at the BIS Awards.

The partnership is strategically important for Playson, allowing it to further establish itself in the competitive, newly regulated Brazilian market. This collaboration not only expands Playson's reach but also delivers their engaging games to a broader South American audience.

1. Playson's collaborating with Cactus Gaming will introduce their casino games to Cactus Gaming's local operator, enhancing the platform with advanced online casino content.
2. The seamless integration of Playson's games is expected to increase player engagement and retention.
3. The strategic partnership is significant for Playson as it strengthens their presence in the competitive, newly regulated Brazilian market and broadens their reach in the wider LatAm region.
4. Cactus Gaming, known for its exceptional technology and service, has garnered awards such as "Best Whitelabel" and "Best Platform of the Year", further highlighting their prowess in the iGaming and sports betting market.

Read also: