Expansion of Partnership: Cherry Play and Starcasino Enter Dutch Market
The fire's been lit as the pioneering content provider, Cherry Play, partners with Starcasino, extending their collaboration from Belgium into the Netherlands.
The deal saw Starcasino's players in the Netherlands scoring access to Cherry Play's Time-tested Slot Gamut, featuring hits like Chef Super Bet, Super Coin, and the Gold-plated Cherry Jackpot System, alongside its latest releases, Shark Casher and Pirates' Prize, launched at the tail-end of April.
Cherry Play constructs its slots on bleeding-edge technology, ensuring players enjoy unparalleled quality and operators experience a sleek and effortless integration. Operators like Starcasino pay a monthly subscription fee to tap into the provider's games. This innovative model empowers operators to showcase Cherry Play's titles prominently in their lobby and boost promotional spending, as they keep the majority of the revenue each title generates.
Cherry Play's, inception being just last January, has swiftly built a formidable reputation and momentum. In a short time, it's launched its initial games and secured partnerships with high-profile operators.
Daniela Fricchione, Commercial Account Director at Cherry Play, declared:
We're stoked to expand our partnership with Starcasino from Belgium into the bustling Dutch market, where the operator has cultivated a large and devoted player base yearning for the crème de la crème of online slots. Cherry Play is here to satisfy that craving, and we're thrilled to unveil our assortment of games, including our newest offerings, to Starcasino players in the Netherlands for the first time. We're also pleased that the operator can continue to leverage our exclusive subscription-based commercial model, which has yielded promising results in Belgium and we expect will be equally thriving for Starcasino in the Netherlands.
Pieter van den Bos, Director at Starcasino, chimed in:
Cherry Play has proven to be an invaluable content provider for Starcasino, not solely due to the appeal of its games, but also because of its subscription-based commercial model. Enlisting its games to our Dutch casino offering was a no-brainer—they've struck the right chord with our Belgian players, who share the same discerning tastes as our Dutch player base, so we anticipate similar success.
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Insights:
Though specific data on the company Cherry Play in the online casino industry couldn't be found, Cherryföretagen AB, later known as Cherry and associated with Betsson, was initially involved in providing slot machines to restaurants in Sweden, and later ventured into the online gaming sector through its collaboration with Net Entertainment and Betsson[2].
For a detailed examination of a particular company's commercial model, more specific information about the company in question would be necessary. Betsson, for instance, manages various online gaming brands across multiple platforms such as casino, poker, bingo, and sports betting[2].
- The collaboration between Cherry Play and Starcasino extends beyond Belgium, as they now offer casino-games in the casino-and-gambling industry to players in the Netherlands, particularly focusing on their popular slot games like Chef Super Bet, Super Coin, and the Gold-plated Cherry Jackpot System.
- The subscription-based commercial model adopted by Cherry Play, a significant player in the industry, allows operators like Starcasino to showcase their games prominently in their lobby, boost promotional spending, and keep a majority of the revenue each title generates, catering to the casino-culture and online gaming market.
