Exploration of Advanced Technologies Shaping Tomorrow's Travel Industry

In the ever-evolving world of travel and tourism, innovation is the name of the game. From the depths of the ocean to the digital realm, the industry is gearing up for a transformation that promises to redefine the way we explore and experience the world.

Underwater tourism is an exciting new frontier, with excursion submarines, boats boasting large spherical windows, and even future trips to the Mariana Trench on the horizon. One such vessel, the DeepFlight Super Falcon 3S, is designed for a pilot and two passengers, ready to take you on medium-depth underwater adventures.

Digital identification technology is another area where the tourism industry is making waves. With various IT companies in discussions, humanity may soon adopt a digital passport that can be presented with a gadget. This innovation is set to speed up service receiving and provide for maximum individualization, such as informing restaurant staff about a customer's taste preferences.

AI-based virtual assistants, like Google Assistant or Siri by Apple, are already being used to perform tasks for individuals through voice or text commands. In the future, these assistants may independently analyze users' calendars and make travel plans based on their preferences, making the process of organizing a trip smoother than ever.

As we move towards a more digital world, ease of service obtaining will become paramount. Most actions, from choosing a tour to ordering a table in a restaurant, are expected to be carried out using gadgets. AI technologies will become the primary intermediary between tourists and service providers, with AI technology even analyzing clients' actions in the web using non-traditional data sources like social networks to develop an appropriate proposal for the client.

However, the adoption of digitalization technologies in the tourism industry also presents challenges. In Germany, for instance, concerns include data privacy risks due to the processing of sensitive personal data, dependency on proprietary systems from major tech companies limiting control and participation, lack of transparency in AI decision-making reducing trust, and insufficient involvement of people with disabilities leading to less inclusive solutions.

Tourism businesses face pressure to invest strategically in digitalization alongside sustainability and employee retention to remain competitive, while managing increased costs and market concentration. Despite these challenges, the tourism industry in 2028 is expected to prioritize customized and fast services, as modern consumers value digital technologies but also seek live communication and expert advice.

The future of accommodation is also set to change, with unusual hotels located in the sea or ocean becoming common, replacing ordinary hotels. The number of single trips is growing, with more than 15% of travelers going on vacation without a partner in 2018.

Artificial Intelligence (AI) is being introduced into the tourism industry, with tools like predictive analytical algorithms and machine learning (NLP, predictive analytics, deep learning algorithms) being used to identify patterns in data and create micro-targeted marketing campaigns. This technology is expected to revolutionize the way we plan and experience travel, making it more personalized and efficient than ever before.

As we dive into this digital future, one thing is clear: the tourism industry is poised for a remarkable transformation, offering exciting new possibilities for exploration and adventure.