Exploring a Green Future for Women's Health: Cyclic Proteins Instead of Menstrual Synchronization and Cow-Derived Colostrum Replacements

In the realm of women's health, a wave of innovation is sweeping across the industry. From startups to established brands, companies are focusing on addressing the unique nutritional needs of women, particularly during their menstrual cycles.

Levelle Nutrition, a US-based women's health startup, is making headlines with its launch of vegan protein powders designed to support women's changing nutritional requirements. The hero ingredient in these powders is Effera, a precision-fermented human lactoferrin protein produced by Helaina.

Effera is a versatile ingredient that boosts iron homeostasis and metabolism, promotes a balanced immune response, and supports a beneficial microbiome. It is Generally Recognized as Safe (GRAS) in the US and is part of seven consumer products.

Levelle Nutrition's Cycle Syncing Protein, targeted at the follicular phase of the menstrual cycle, provides 15g of pea and pumpkin seed protein, 25g of complex carbs, and is rich in fibre, potassium, magnesium, and zinc to support recovery and ovulation. The second protein powder, designed for the luteal stage, offers 22g of protein, 18g of carbs, and essential minerals for energy, muscle tone, and inflammation resolution. Both powders contain all nine essential amino acids and are sweetened with dates.

SwissRX Revitalize, a product of The Feed, also incorporates Effera, targeting female and plant-based athletes.

Another player in the market is TurtleTree, which has launched a consumer brand called Intentional. Their first product, IronKind, combines lactoferrin with prebiotics to support iron regulation and enhance gut health. The brainchild of its founder and CEO, Fengru Lin, IronKind was developed to address her personal struggles with traditional iron supplements.

Ironic Biotech is using precision fermentation to develop plant-derived heme, a readily absorbed form of iron, aimed at women suffering from anaemia.

Meanwhile, companies like Thinx, DivaCup, and Saalt have recently developed sustainable menstrual products focused on women’s health needs, offering menstrual underwear and reusable cups designed for comfort and environmental impact reduction.

Research suggests that the study of female biology is undergoing a long-overdue transformation. Women now comprise over 50% of newly launched clinical trials. This shift is reflected in the market, with women's health being identified as a $1T opportunity.

However, a 2024 McKinsey survey found that women spend 25% more time in "poor health" compared to men. This underscores the need for continued innovation and investment in women's health and wellness.

In the coffee sector, Minus Coffee has introduced an Instant Oat Milk Vanilla Latte geared towards women's wellness and cortisol balance, featuring half as much caffeine as the average cup of coffee, L-theanine, and 6g of pea protein.

As we move forward, it's clear that the women's health and wellness market is poised for significant growth, with a focus on personalised nutrition, sustainable products, and solutions that address the unique challenges women face.