Exuberant display of showcars and electric excitement at IAA 2025 in Munich, as Mini puts on a racy performance
Mini is set to make a splash at the IAA Mobility 2025 in Munich, showcasing three all-electric models - the Mini JCW Electric, Aceman SE, and Countryman SE ALL4. The event, themed "It's All About Mobility," runs from September 9 to 14 and is expected to draw hundreds of thousands of visitors.
In a unique collaboration with the globally recognised lifestyle brand, Deus Ex Machina, Mini is celebrating its motorsport heritage with a pair of unique JCW showcars. The Mini Pavilion at Lenbachplatz has been completely redesigned for the show, focusing on the high-performance JCW sub-brand.
The Mini JCW Electric, with a WLTP range of 363 to 371 km, and a consumption of 15.3 to 15.6kWh/100 km, embodies the spirit of JCW racing with a playful twist, uniquely Mini. The installation includes cheeky British humor tucked into the details.
The Aceman SE, with a consumption of 14.0 to 14.8kWh/100 km, and the Countryman SE ALL4, with a WLTP range of 399 to 432 km and a consumption of 16.8 to 18.5kWh/100 km, are also on display. Test drives of these models, courtesy of Mini and Sixt, will be available at the event.
Mini fans can look forward to a special Community Day on September 13. Mini clubs will drive in convoy from Lake Tegernsee to the Pavilion, where attendees can enjoy music, a BBQ, and bonnet-to-bonnet banter. The day promises to be a celebration of Mini's rich history and vibrant community.
In addition to the Mini Pavilion, Mini has an "Open Space" installation at Max-Joseph-Platz, transforming Munich's old town into a pint-sized London cityscape. This interactive exhibit invites visitors to immerse themselves in the Mini experience.
IAA Mobility 2025 promises to be an exciting event, showcasing the future of mobility with Mini at the forefront. Don't miss your chance to experience the electrifying lineup and join the Mini community in Munich this September.
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