Fashion brand Jacquemus steps into the beauty industry with its debut line: a sneak peek at its aesthetic.

Jacquemus Unveils Fashion-Forward Beauty Line, Continues to Captivate Audiences

The fashion world was abuzz last season with Jacquemus' S/S 2020 show, held in a picturesque Provencal lavender field. The event, which has since gone viral, showcased models walking a runway made from over 5,000 ft of cerise pink fabric.

This spectacular display was in keeping with the brand's aesthetic codes, which are deeply rooted in the climate and culture of the French Mediterranean. Founder Simon Porte Jacquemus, who hails from Salon-de-Provance, has managed to maintain a unique and authentic connection to his homeland in his designs.

One of the standout products from the S/S 2020 collection was the Mini Chiquito bag. This diminutive accessory has since become a cult item, spurring a wave of memes about its miniscule capacity. Despite its small size, the bag has proven to be a powerful symbol of Jacquemus' innovative and daring approach to design.

In more recent news, Jacquemus has announced the launch of a new beauty line in collaboration with L'Oréal. While details about the product portfolio are still scarce, it is expected to be a fashion-forward, innovative line that leverages L'Oréal’s expertise in cosmetics. The new beauty line is likely to complement Jacquemus’s brand aesthetics, offering luxury beauty products that embody the spirit of the French Mediterranean.

It's worth noting that Jacquemus has remained independently owned since its inception. This independence has allowed the brand to maintain a distinctive voice and vision, setting it apart in the competitive fashion industry.

The brand's commitment to innovation and authenticity is also evident in its retail spaces. Jacquemus' latest London store on Regent Street was designed in collaboration with OMA, a renowned architecture firm. The store, like the brand's designs, is a testament to Jacquemus' unique vision and its enduring appeal.

As Jacquemus continues to push boundaries and captivate audiences, it will be exciting to see what the future holds for this trailblazing fashion house. With the launch of its new beauty line and continued success in the fashion world, it's clear that Jacquemus is a brand that is here to stay.