Fashion Designers from Central Asia Unveil Anticipated Aesthetics and Hues for 2025

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The world of fashion is abuzz with excitement as Kazakhstan's design scene continues to make a significant impact, with local talents like Zalkar Askaraliev and Aida Kaumenova leading the charge.

Zalkar Askaraliev, a specialist in neo-ethno fashion from the Kyrgyz Republic, has been making waves with his unique blend of traditional and modern styles. According to Askaraliev, terracotta, sapphire, and deep blue will continue to be trendy, while emphasizing the importance of comfort when choosing a fashion style.

Meanwhile, Yerlan Zholdasbek, another renowned Kazakh designer, believes that Kazakh fashion has a greater influence from Asian trends, particularly from Japan and South Korea. For the new season, Zholdasbek predicts that pastel colors, classic black and white, emerald green, all shades of wine, and leopard print will be prominent. He also stresses the importance of using natural materials in his designs.

Aida Kaumenova, another prominent figure in Kazakh fashion, shares similar sentiments. She aims to create fashion that is both relevant and comfortable for the wearer, often using colorology from a special institute to develop her trends. Burgundy, brown, and grey shades will be prominent in her 2025-winter collection.

Yerlan Zholdasbek also identifies international designers such as Virgil Abloh, Demna Gvasalia, and Simon Porte Jacquemus as the ones who will set global fashion trends in the coming years.

It's worth noting that while global brands often offer bright colors, Askaraliev suggests that they may not be suitable for the people of Kazakhstan. He believes that local designers like himself have a better understanding of what their audience prefers.

Moreover, trends and fashions today have a short lifespan, only being relevant for 3-4 months before changing. This rapid pace of change is something that both Kaumenova and Zholdasbek acknowledge, with Kaumenova stating that she prioritizes convenience over the beauty of a fashion piece, and Zholdasbek noting that different regions may have their own fashion preferences, depending on the season and collection.

In conclusion, the Kazakh fashion industry is thriving, with local designers like Askaraliev, Zholdasbek, and Kaumenova leading the way. Their focus on comfort, natural materials, and cultural relevance is setting them apart in a global market that often favours bright, bold, and fleeting trends.