Fashion label unveils premier store on Las Vegas Strip at Wynn hotel
In a significant expansion of its luxury retail presence, Los Angeles-based fashion brand Cult Gaia has opened its flagship store at Wynn Resorts in Las Vegas. This marks the brand's first retail location in Nevada[1][4].
Located in the heart of the Encore Esplanade, the new store can be found at Suite E10A. The store's design, a collaborative effort between Sugar House Design, Brandi Howe, and T__M, reflects the brand's distinctive aesthetic and offers its full collection[1].
Cult Gaia, renowned for its artful, sculptural designs, has gained popularity with items such as the Ark bag, which made its debut in 2018[1]. The new flagship store is the 10th storefront for the brand, joining other locations in cities like Miami, Los Angeles, Saint Tropez, and Mykonos[1].
The store's operational hours are from 10 a.m. to 9 p.m. Monday through Thursday, and 10 a.m. to 10 p.m. on Fridays and Saturdays[1]. The opening of the Las Vegas location further solidifies Cult Gaia's presence on the prominent Las Vegas Strip.
[1] Source: Cult Gaia Press Release, June 23, 2025. [4] Source: Wynn Resorts Press Release, June 23, 2025.
In the iconic Las Vegas Strip, the luxury fashion industry has expanded with Cult Gaia's newest flagship store at Wynn Resorts, embracing a unique blend of lifestyle, fashion-and-beauty, and casino-culture in the casino-centric city of Las Vegas. The vibrant store, situated in the Encore Esplanade's Suite E10A, represents not only the brand's expansion but also the integration of casino culture into its distinctive aesthetic.
