Fendi commemorates its centennial anniversary with an extravagant fashion spectacle at its fresh Milan headquarters.

Fendi's A/W 2025 Show: A Blend of Past and Future

Fendi, the iconic Italian fashion house, marked a significant milestone with its A/W 2025 show, celebrating a century of style and family legacy. The runway event, held in a newly renovated space double the size of the previous one, was a spectacle that paid homage to Fendi's rich history while looking towards its future.

The show began with the doors being opened by five generations of Fendi, from the historic store and atelier to the grandchildren carrying on the family tradition. This symbolic gesture underscored the family-owned business's enduring presence in the fashion industry over the past 100 years.

Silvia Venturini Fendi, the creative mind behind the brand since her appointment in 2020, expressed hesitance towards nostalgia. Instead, she focused on looking towards the future of Fendi, creating a collection that was a personal reflection of her memories of the brand, both real and imagined.

The collection conjured a vision of Cinecitta' glamour, with a focus on materiality and techniques like intarsia, honeycomb, and gheronato patchworks. The designs were a fusion of Fendi's ochre-hued codes with the dropped-waist glamour of the 1920s. The show also featured 'fur' coats made from shearling, as well as crystal and paillette adornment, delicate chantilly lace, and pleated taffeta.

The cast of the show included fashion icons such as Penelope Tree, Liya Kebede, Doutzen Kroes, Eva Herzigova, Karen Elson, and Sarah Jessica Parker. The latter, known for her role as Carrie Bradshaw in Sex and the City, sat front row at the show, adding an air of glamour and anticipation.

The show also marked the centenary of the house and the opening of Fendi's newly renovated headquarters on Via Solari. Anna Fendi, daughter of Adele, spoke about her time running Fendi with her four sisters. She reminisced about the journey, highlighting the role each generation of women played in the brand's growth.

Silvia Venturini Fendi took a rapturous final bow after the show, before the space was cleared for a party. However, the future of Fendi remains undefined since the departure of Kim Jones, the former Creative Director of the women's collections. As of now, the current Creative Director for the women's collections has not been explicitly mentioned.

Fendi was founded by Edoardo and Adele Fendi in Rome, Italy, in 1925. Since then, it has grown into a global fashion powerhouse, known for its innovative designs and commitment to quality. The brand continues to inspire and captivate audiences, as it looks towards its next century in the fashion industry.

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Fendi commemorates its centennial anniversary with an extravagant fashion spectacle at its fresh Milan headquarters.