Fiat 500e Beta Club Members Benefit from Early Delivery and Exclusive Invitations to Elite Events

The Fiat brand has announced the launch of the Fiat 500e BETA Club, a unique program designed for loyal Fiat customers and enthusiasts in North America. This initiative is aimed at rewarding members with the privilege of being among the first to receive their Fiat 500e battery-electric vehicle (BEV).

The Fiat 500e, designed for use in traffic-congested environments like Los Angeles, Chicago, Austin, Seattle, Miami, and others, is set to take advantage of government tax rebates in participating states. The 2024 Fiat 500e has a manufacturer's suggested retail price starting at $32,500, not including the $1,595 destination charge.

Fiat BETA Club members will start receiving their vehicles from April 1, 2024. The first Fiat 500e vehicles are expected to be delivered to Fiat BETA Club members in Turin, Italy, in late 2023. Every Fiat 500e includes a Level 2 charging wall unit or public charging credits through Free2move Charge, Stellantis' 360-degree ecosystem for seamless charging and energy management.

The 500e all-electric vehicles for Fiat BETA Club members feature unique design elements. These exclusive features include bespoke mirror caps and special badging, making each vehicle a part of the limited series.

Aamir Ahmed, head of Fiat brand, North America, stated that Fiat has a loyal and passionate fan base. "We are excited to offer our customers a unique opportunity to be among the first to own the all-electric Fiat 500e," Ahmed said.

The Fiat 500e BETA Club also provides valuable insights from previous-generation 500e owners. Members can use a dedicated customer care chat channel for feedback and VIP access to Fiat events.

The Fiat 500e is built at the Mirafiori Assembly Plant in Turin, Italy. The vehicle is positioned to flourish in areas that allow the 500e to navigate traffic-congested urban environments efficiently.

With the Fiat 500e BETA Club, Fiat aims to encourage valuable insight from customers and continue to improve its electric offerings. The Fiat 500e will be available in Stellantis North America showrooms starting in spring 2024.