Fintech platform Paisabazaar inaugurates its initial brick-and-mortar store in Gurugram, aiming to expand its presence with an additional 100 outlets nationwide.

Paisabazaar, India's largest credit marketplace and free credit score platform, has taken a significant step forward in its mission to bridge the digital-physical divide by launching a series of retail stores. The first store opened in Gurugram, with two more set to open in Delhi and Noida in the coming weeks.

The retail stores will offer a range of financial products, including business loans, personal loans, home loans, and credit cards. Santosh Agarwal, CEO of Paisabazaar, explained that the stores aim to ease access to credit for various segments, particularly underserved small business owners and first-time borrowers who may find digital platforms intimidating.

Agarwal further stated that the launch of retail stores is in line with Paisabazaar's commitment to bridge the digital-physical divide. He described the retail store as a new business model that combines a physical interaction with a technology-led seamless experience.

Paisabazaar has built 65+ partnerships with banks, NBFCs, and fintechs to offer a broad range of credit products. The retail stores will provide a personalized experience for consumers, complementing Paisabazaar's existing online services.

The stores will also offer expert advice to help strengthen credit profiles. This service is particularly valuable for consumers who may be less comfortable with technology, providing them with the assistance they need to make informed credit decisions.

Paisabazaar handles 20 lakh+ monthly enquiries from 1000+ cities. The retail stores will be located in major metros across India, including Mumbai, Delhi/NCR, Bengaluru, Chennai, and Hyderabad. The company plans to open 100 stores across key markets in India, strengthening its hybrid distribution model and allowing it to serve customers who prefer a more personalized and offline engagement.

This expansion into retail stores is a strategic move for Paisabazaar, which is part of PB Fintech. As India's largest marketplace for consumer credit and free credit score, Paisabazaar is committed to making credit accessible and understandable for all. The retail stores are designed to be a physical extension of this mission, bringing Paisabazaar's expertise and services directly to consumers.