Flat revenue reported for VF Corporation, with a revenue drop observed at Vans brand.

VF Corp., the global apparel company behind brands such as The North Face, Timberland, and Vans, has released its first-quarter financial results for the 2026 fiscal year. The report shows a complex picture, with some brands thriving and others facing challenges.

In a positive turn of events, The North Face and Timberland, two of VF's most iconic brands, saw impressive growth. The North Face grew by 6%, while Timberland experienced a significant 11% increase in revenue. Another success story is the running shoe brand Altra, which saw more than 20% growth, thanks to the recent launches of franchise styles and market share gains in the road and trail running categories.

However, the skatewear brand Vans, a key part of VF's portfolio, continues to struggle. Revenue at Vans declined by 14% in Q1. This decline, though significant, was less than the company's projected revenue decline of between 3% and 5% for the period.

VF's other brands division, which includes Icebreaker and Smartwool, grew by 4% year over year. However, no specific revenue figures were provided for these brands. VF did mention that declines at Dickies are "slightly moderating."

The company's revenue for the quarter was reported at $1.8 billion, a figure that remained flat compared to the same period last year. The Americas region, VF's largest by revenue, experienced a 4% revenue decline in Q1. On the other hand, revenue in the Asia Pacific region grew by 4%, and revenue in the Europe, Middle East, and Africa region also saw a 4% increase.

VF's DTC channel (Direct-to-Consumer) saw a 3% revenue decline, while wholesale grew by 1%. Despite these figures, CEO Bracken Darrell attributed the company's performance to the positive momentum at The North Face and Timberland.

As part of its transformation program, Project Reinvent, VF Corp. has launched new campaigns for Vans and named several new executives. However, the company has not specified any new appointments or initiatives as part of Project Reinvent in this article.

VF Corp. has also announced that it expects revenue to fall between 2% and 4% in Q2. Despite the challenges, the company remains optimistic, with Darrell stating that the results are "above the Vans owner's expectations" and that VF is making "progress on its transformation program."

The better-than-expected results come as VF makes progress on its transformation program, Project Reinvent, which includes cost-cutting measures such as layoffs. Hundreds of people have been laid off as part of Project Reinvent, but VF Corp. has not announced any new layoffs or campaigns for its brands in this article.

In conclusion, while VF Corp.'s Q1 results show a mixed picture, with some brands thriving and others facing challenges, the company remains optimistic about its future. The progress made on Project Reinvent, coupled with the success of brands like The North Face and Timberland, give a positive outlook for the rest of the fiscal year.

Flat revenue reported for VF Corporation, with a revenue drop observed at Vans brand.