Funding Acquired: Alaan (UAE), Salasa (Saudi Arabia), and Wuilt (Egypt) Secure Finances

Funding Acquired: Alaan (UAE), Salasa (Saudi Arabia), and Wuilt (Egypt) Secure Finances

In the dynamic world of e-commerce, several platforms in the Middle East and North Africa (MENA) region are making significant strides, securing funding and expanding their services.

First, Salasa, a Saudi Arabia-based e-commerce fulfillment platform, announced a successful Series B funding round, led by Artal Capital, raising an impressive $30 million. The funds will support Salasa's expansion across Saudi Arabia and the MENA region.

Meanwhile, Wuilt, an Egyptian e-commerce enablement SaaS platform, raised $2 million in August 2025. This round was led by follow-on investments from Flat6Labs and MTF VC, with participation from Hub71, JIMCO, Purity Tech, and several angel investors. Following a strategic pivot in April 2025, Wuilt made its core website and online store builder platform completely free in Egypt, eliminating subscription fees. The move has resulted in over 20,000 merchants joining since then.

The future plans for Wuilt include launching the free platform in the UAE by Q4 2025, expanding to other GCC countries and Turkey by Q1 2026, developing AI-powered tools and features to assist merchants in managing and scaling their businesses, and monetizing through value-added services like Wuilt Shipments, Wuilt Pay, and Wuilt Wallet instead of subscription fees.

Alaan, a UAE-based B2B fintech, also secured $48 million in a Series A funding round led by Peak XV Partners. Alaan helps businesses manage finances through card issuance and automated data extraction and consolidation. The company plans to use the funds to further scale across the MENA region and enhance its product offerings.

On the other hand, Suplyd, a digital procurement platform based in Cairo, raised $2 million in a pre-Series A round. Suplyd facilitates institutional financing for SME suppliers by securitizing receivables. The platform aims to streamline Iraq's fragmented last-mile delivery sector by integrating couriers.

In Saudi Arabia, Deep.SA, an artificial intelligence startup, raised $1.2 million in a pre-seed funding round. The company is developing advanced AI solutions for Saudi businesses, with the funding to be used to expand operations within the kingdom.

Lastly, Iraq-based logistics aggregator Boxy closed a $1.5 million pre-seed round. Founded in 2024 by Ahmed Baqer and Mehrshad Pezeshk, Boxy plans to integrate couriers to streamline Iraq's last-mile delivery sector.

These developments underscore the growing potential of the e-commerce sector in the MENA region, with platforms like Wuilt and Salasa aiming to democratize e-commerce access by removing cost and complexity barriers.

1. The rise in funding for e-commerce platforms, such as Salasa and Wuilt, indicates a shift towards finance and technology in the MENA region, also influencing the lifestyle and self-development sectors.
2. With Wuilt's strategic move to make its platform free for merchants and Alaan's focus on business finance management, education and self-development opportunities in the MENA region might see an improvement through the growth of entrepreneurship.
3. As various platforms like Salasa, Wuilt, and Suplyd strive to streamline operations and improve logistics, the entertainment, general news, and even casino-and-gambling industries could benefit from a more efficient supply chain in the MENA region.

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