Funding of €25 million in Series A secured by Imagino for accelerated growth and global presence expansion

Paris-based Marketing Technology Provider imagino Secures €25 Million Series A Investment

Imagino, a customer experience platform headquartered in Paris, has announced a significant €25 million Series A investment led by Cathay Innovation and joined by henQ. The investment will support the company's ambitious growth plans, particularly its expansion into the United States, a key market for marketing automation.

Founded in 2017 by Stéphane Dehoche, Arnaud Chapis, and Thomas Boudalier, the company's approach is to augment existing technology to ensure maximum value, rather than demanding heavy investment costs. Imagino's tools cater to marketing, finance, and customer relations departments, enabling seamless, personalised customer experiences.

Imagino's automation system and unified view help companies regain control of their customer data, reducing time to value, lowering initial investment, and accelerating return on investment. This is particularly relevant in today's market, where brands in the UK are expressing concern about feeling let down by their tech investments and the need for marketers to deliver value or risk failure, as highlighted by Lindsay McEwan, Chief Revenue Officer at imagino.

Bruno Delahaye, Partner at Cathay Innovation, believes that imagino has developed a powerful tool to transform data into actions that create personalised, sustainable, and seamless customer experiences. Cathay Innovation's knowledge of AI applications and cross-border expertise will be valuable as imagino scales. HenQ, a B2B software-focused venture capital fund that backs European founders with €1M-€10M initial tickets, invests in founders rather than markets, with a focus on businesses that are a little different or have founders whose passion is borderline obsession. Jan Andriessen, Partner at henQ, acknowledges the exceptional success and drive of the imagino founding team, who have been consistently successful since founding their first company in 1991.

The size of the AI market is expected to grow by 24% every year until 2030 to reach an annual turnover of more than €200 billion. The marketing automation market is also set to grow, with Mordor Intelligence predicting it will reach $15.36 billion, up from $6.85 billion in 2024.

Cathay Innovation is a multistage venture capital firm, affiliated to Cathay Capital, investing in founders building transformative businesses across various regions. The firm has a long-standing reputation of supporting entrepreneurial businesses grow, with notable acquisitions including Glovo, DataSine, Alkemics, Mews, Sendcloud, Wemolo, and Mendix.

The investment will support imagino's ambitious recruitment plans and product development, including the development of generative and predictive AI features. With this backing, imagino is well-positioned to make a significant impact in the marketing automation sector and beyond.

Stéphane Dehoche, co-founder and CEO of imagino, expects even more opportunity in the United States, which is a key market for marketing automation. The company's success in France and the UK, coupled with this investment, will undoubtedly propel imagino towards its next phase of growth.

Funding of €25 million in Series A secured by Imagino for accelerated growth and global presence expansion