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Game innovator Spribe seals long-term alliance with WWE and UFC

Under the auspices of Spribe, creators of the widely played crash game Aviator, a multifaceted agreement spanning multiple years has been established with both the UFC and WWE organizations.

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Aviator game creator Spribe signs long-term deals with UFC and WWE organizations.
Aviator game creator Spribe signs long-term deals with UFC and WWE organizations.

Game innovator Spribe seals long-term alliance with WWE and UFC

Fresh Take:

Aviator, the sensationally popular gambling game created by Spribe, is striking gold with its latest strategic move. The game has partnered with UFC and WWE in a multi-year deal, with the aim of taking over the U.S. market while boosting its global footprint.

This partnership will see Aviator branding shown on Octagon mats during fights and at selected WWE events. Initially, they'll focus on providing unique experiences for fans and ramping up social media marketing campaigns. The potential for cross-promotions with fighters and wrestlers is on the table too.

The game, which has already amassed a massive following in Europe, Brazil, and India, reportedly counts more than 42 million monthly active users. Wagers on the game surpassed $14 billion in December alone.

Streamers on platforms like Kick and YouTube have played a significant role in Aviator's rise. However, this isn't Spribe's first dance with the big leagues - last year, it secured a deal with AC Milan to become the team's official crash game.

David Natroshvili, the CEO of Spribe, highlighted that this partnership is a long-term investment, rather than a grab for quick profits. The collaboration aims to bolster Aviator's brand exposure and increase its fanbase in the U.S.

Insights:

  • Brand Visibility: The deal will boost Aviator's visibility via logo displays and athlete collaborations, increasing its global reach [2][5].
  • Cross-Promotions: Cross-promotional events, such as gaming tournaments during major UFC or WWE events, could merge sports and gaming, attracting a broader audience [2][5].
  • Influencer and Ambassador Programs: More WWE and UFC personalities could collaborate with Spribe, helping to bridge the gap between sports and gaming [4].
  • Technology Integration: Spribe is exploring the use of AI and blockchain technology to enhance game security and personalization [2].
  • Potential Cross-Promotions: Gaming tournaments, athlete involvement, social media campaigns, and exclusive in-game content or rewards are all up for grabs with this collaboration [2][4].

The partnership between Aviator and UFC/WWE is set to revolutionize the gaming and sports entertainment industries. Stay tuned for exciting collaborations and innovative gaming experiences!

Given the partnership between Aviator and UFC/WWE, the trends of casino-culture and sports-betting are poised to intersect. This collaboration could instigate gambling trends within sports arenas as unique Aviator experiences are offered, potentially popularizing sports-betting with a broader audience. With cross-promotions, sports figures becoming ambassadors, and the integration of advanced technologies, the lines between casino-and-gambling and sports may blur even further.

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