Gaming company executive affairs aimed at portfolio reshaping via diversified tactics
Push Gaming, a leading name in the online casino industry, has announced a revamped strategy aimed at driving significant growth for its partners in key markets. The new approach focuses on a more streamlined approach to content creation and the introduction of two main categories: Push Originals and Push Actions.
Introducing Push Actions
Under the Push Actions banner, Push Gaming will develop games that offer more fast-paced gameplay. Two examples of these dynamic games are the forthcoming releases, 3 Magic Pots and 10 Flaming Bisons. These games represent a departure from Push Gaming's traditional development process, appealing to players with their engaging and action-packed gameplay.
The Rise of Reel Hot Games
In addition to Push Actions, Push Gaming has also unveiled a new sub-brand, Reel Hot Games. This new studio is focused on reviving nostalgic games inspired by the land-based industry and implementing them into online casino portfolios with modern mechanics. Reel Hot Games is primarily focused on regulated markets in Romania, Greece, Bulgaria, the Netherlands, and Latin America.
For the initial release of their games, Reel Hot Games has selected Germany, the UK, and Sweden as the primary regulated markets. This move reflects the current player preferences and aims to create ultimate gaming experiences for a broader audience.
Push Originals Remain at the Core
While Reel Hot Games brings a distinct style and brand of games, Push Originals will continue to feature the studio's standard gameplay, visual identity, and ethos. George Fil, Director of Product Strategy at Push Gaming, expressed his excitement about this change, stating that it offers greater value to players and pushes the boundaries of what can be achieved in online casino gaming.
A Commitment to Quality and Growth
This new strategy is a commitment to scaling at pace while staying true to the quality that has defined Push Gaming. The goal is to diversify the portfolio with new categories and sub-brands, ensuring that there is something for everyone in the Push Gaming universe.
With the introduction of Push Actions and Reel Hot Games, Push Gaming is set to define the future of online casino gaming. The release of 3 Magic Pots and 10 Flaming Bisons, set to define the Push Actions category and set the tone for future releases, is a testament to this commitment.
In conclusion, Push Gaming's new strategy is a bold move towards growth and expansion, promising exciting times ahead for both the studio and its partners.
