Google's duo of Caesar Sengupta and Eric Schmidt working seamlessly together

In a move to democratize access to alternative assets, Caesar Sengupta, a former Google executive, has launched a new venture called Arta Finance. The platform, which has secured over $90 million in funding, aims to create a digital family office to serve the world.

Sengupta, who was product lead at Google for ChromeOS and headed Next Billion Users which produced Google Pay in India, was inspired by the shared experiences of himself and his colleagues. He describes Arta Finance as a highly regulated space, requiring measured and cautious steps.

Arta Finance is designed to grant customers access to alternative assets such as venture capital, real estate, private equity, and private debt, previously restricted to the super wealthy. Customers can invest from as low as $10,000 to access funds from top-10 fund managers known for consistent high returns.

Every member on Arta's platform can operate "highly personalized" portfolios with stocks, bonds, options, and leverage. Remarkably, customers can use lines of credit without selling their stocks on Arta's platform. The platform accrues interest from its performance and is open about its pricing.

The startup has gone live with accredited investors in the U.S. and intends to launch an expansion to markets in Singapore and India in due time. Arta Finance addresses a huge unresolved problem plaguing the global fintech space by addressing the big data problem in financial planning using machine learning.

The team behind Arta Finance are accomplished individuals who have spearheaded several advanced products used by internet users. Notable individual investors in the venture include Betsy Cohen, Ram Shriram, and Eric Schmidt.

As originally reported in TechCrunch, Arta Finance has secured a Series A round with Sequoia Capital India, Coatue, Ribbit Capital, and over 140 individuals. Sengupta's new venture aims to provide a solution for individuals with less than $10 million, who currently have limited options when it comes to financial help, as once they have between $10 million and $15 million, they can engage with private banks for financial assistance.

The exact founding date of Arta Finance is not provided in the available search results. However, with its innovative approach and backing from industry heavyweights, Arta Finance is poised to make a significant impact in the financial services industry.