Grand Slam Jewels: Osaka's Labulabus, Pegula's Expensive Timepiece Worth $90,000, and Anisimova's Tiffany Gold Piece
In the bustling atmosphere of the 2025 US Open tennis tournament, the spotlight was not just on the players' stellar performances but also on their stylish off-court appearances. From Rolex to Hublot, luxury brands graced the courtside, adding a touch of glamour to the competitive spirit.
In a triumphant moment, Sinner, the Wimbledon champion, adorned his wrist with a Rolex Daytona worth almost $40,000 after his victory. fellow tennis stars, such as Iga Swiatek, Jessica Pegula, and Elina Svitolina, opted for De Bethune's DB28xs watches, adding a touch of elegance to their post-match press conferences.
Jiri Lehecka and Tomas Machac, fresh from their matches, showcased their watch choices from Swatch and Chronoswiss, respectively. The "Mission to the Moon" and the Pulse One, respectively, added a playful touch to their post-game interviews.
The tournament also saw a number of players sporting timepieces from Audemars Piguet, including Alexander Zverev's $430,000 Bugatti Tourbillon, and Jayson Tatum's rose gold Patek Philippe.
In a unique display of brand collaboration, tennis legend Roger Federer was seen wearing the rare Daytona 100th Anniversary 24 Hours of Le Mans Yellow Gold 40MM watch from Rolex, estimated to be worth upwards of $250,000, while seated next to the CEO of the brand.
The clothing brand Lacoste also made a statement, honouring Novak Djokovic with a special product line. The famous crocodile was replaced with a goat, in reference to the popular acronym "G.O.A.T." (Greatest Of All Time), for a limited collection featuring a polo, T-shirt, tracksuit jacket, cap, and pants.
Off the court, luxury fashion also played a significant role. Venus Williams was seen in designer fashion by Khaite, while Jannik Sinner opted for Gucci tennis accessories and handbags. Matteo Berrettini and Taylor Fritz donned Boss jerseys, and Coco Gauff sported Miu Miu tennis apparel in collaboration with New Balance.
Not to be outshone, some players accessorised their outfits with exquisite jewellery. Madison Keys wore a gold medallion necklace named for her that features a four-leaf clover on one side, with nine diamonds along the outer edge, and embossed charms of a horseshoe, sun, moon, heart and key on the other side. Amanda Anisimova opted for several pieces from the Tiffany Hardware Collection in gold during her match.
Even off the court, the US Open was a spectacle of luxury. Russell Wilson sported a $64,000 Audemars Piguet Royal Oak Self-Winding Chronograph, Steve Carrell wore a $130,000 Rolex Cosmograph Daytona in Oyster platinum, and "Abbot Elementary" star Tyler James Williams wore a $22,000 Cartier Tank Louis.
In a unique twist, Naomi Osaka carried several Labubu dolls during her time at the U.S. Open, each worth roughly $500 and covered in crystals, adding a playful and whimsical touch to her on-court presence.
Lastly, Aryna Sabalenka and Andrey Rublev stood out with their distinctive timepieces. Sabalenka wore a $91,300 Royal Oak Offshore Selfwinding Chronograph from Audemars Piguet, while Rublev donned a $180,000 titanium Orb watch from Vanguart.
As the tournament progressed, it was clear that luxury brands were not just spectators but active participants in the grand spectacle that is the US Open. From watches to fashion, their presence added an extra layer of glamour and excitement to the event.
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