Guide Your Stroll: Journey from Bush Paths to Glitzy Red Carpet Events

Plan My Walk, the popular outdoor adventure planning app, recently attended the prestigious TVNZ-NZ Marketing Awards. Although the app did not take home the top prize in 2023, it celebrated its campaign success and achievements since its launch in 2021.

The TVNZ-NZ Marketing Awards recognise strategic and creative marketing efforts, and Plan My Walk was a finalist for two awards: Excellence in Marketing Communication Strategy and Excellence in Non-for-Profit Marketing Strategy. In 2022, Plan My Walk won the Excellence in Marketing Communication Strategy award, further solidifying its position as a leader in the field.

Somar Digital, a dedicated team of developers, has played a significant role in the development of Plan My Walk. The app has also received recognition for its positive impacts on users, as confirmed by research.

The primary goal of Plan My Walk is to help users plan safe and successful outdoor adventures. This mission is made possible through the efforts of the marketing agency Hemisphere, which is responsible for the app's marketing strategy.

Plan My Walk expressed gratitude towards its followers, partners, and users who have helped the app achieve its success. Previous media releases about Plan My Walk include one about outdoor agencies joining forces to improve walkers' experiences.

While Plan My Walk did not win in 2023, it continues to strive for excellence in its field. The app has been recognised for the fourth year in a row at the TVNZ-NZ Marketing Awards, demonstrating its consistent commitment to quality. Despite not taking home the top prize this year, Plan My Walk remains a force to be reckoned with in the world of outdoor adventure planning.