Hailey Bieber showcases Ashi Studio apparel in her promotion efforts for Rhode brand.

Hailey Bieber, the founder of skincare brand Rhode, recently made a style statement while promoting her brand in New York City. The latest drop from Rhode, the Pocket Blush, a creamy, buildable blush available in a range of shades, has been creating a buzz.

Bieber donned a striking ensemble from Ashi Studio's fall/winter 2025 couture collection. The outfit consisted of a strapless corseted bodice made of brown horsehair and a matching skirt that flared slightly at the hem. She paired the outfit with pointed heels, adding an edge to her look.

Rhode, launched in June 2022, focuses on minimal, hydrating products for everyday use. The core lineup includes the Peptide Glazing Fluid, Barrier Restore Cream, Peptide Lip Treatment, Glazing Milk, and Pineapple Refresh Cleanser. One of the most popular items from Rhode is the Peptide Lip Treatment.

Interestingly, the founder's partnership with Sephora and the details about its inception are not publicly disclosed. However, Rhode is now available in Sephora stores.

The fashion event where Bieber wore the Ashi Studio ensemble was not specified. Nevertheless, her sleek high bun and the sophisticated look of the outfit made her a standout at the event, if she attended one.

Mohammed Ashi, the designer of Ashi Studio, is based in Paris. His studio has been creating waves in the fashion industry with its innovative designs.

As Bieber continues to promote Rhode, fans and skincare enthusiasts eagerly await the next product drop from the brand. Meanwhile, her fashion choices at events are always a topic of conversation, further enhancing the brand's visibility.