"Harsh conditions prevail": Bike brand's parent company petitions for bankruptcy filing

In an unexpected turn of events, Polish bicycle manufacturer 7Anna, the parent company of gravel bike specialist Rondo, NS Bikes, Octane One, and Creme Cycles, filed for bankruptcy on August 18, 2021. Despite this filing, the company assures its customers and stakeholders that it continues to operate as usual, servicing bikes, selling them, and launching new models daily.

The bankruptcy filing was made by the 7Anna board due to legal regulations, citing an "incredibly difficult" last two to three years as the reason. The company has faced numerous challenges, including client and supplier bankruptcy as well as banking difficulties, which have taken a toll on its operations.

However, 7Anna remains optimistic about its future. The company is in discussions with big investors, expressing hope for a successful outcome. If negotiations are successful, 7Anna plans to add a fifth gear to its operations, further expanding its reach and influence in the bicycle industry.

The company's statement on social media indicates that the entire team has put in a superhuman effort to fight and navigate the difficult environment. 7Anna believes that the capital it has built as a globally recognized Polish brand will be appreciated by potential investors.

Interestingly, overstocking does not appear to be a major factor contributing to 7Anna's current situation. In contrast to the last two years, 2025 has seen fewer high-profile bike business closures, which could be a sign of recovery for the industry.

Industry players were previously urged to 'Survive to 25', with hopes that this year would bring relief from post-Covid slump and overstocking issues. However, even in the post-Covid era, the bike industry continues to face challenges. One exception is the closure of London retailer Brixton Cycles in April.

As of now, there are no publicly known institutions that have applied as candidates for 7Anna's bank insolvency in 2025 amid the post-Covid-19 economic difficulties in the bicycle industry. The company is actively working to ensure the survival and continued success of its brands.

7Anna insists that the bankruptcy filing does not mean the end of business or the abandonment of its brands. The company urges its customers and partners to remain patient and supportive during these challenging times. It also thanks them for their continued loyalty and support.

The bike industry, like many others, is navigating a complex and uncertain economic landscape. The fate of 7Anna serves as a reminder of the challenges faced by businesses in this sector and the resilience required to weather the storm. As the industry moves forward, it is hoped that businesses like 7Anna will find the support they need to thrive and continue contributing to the love of cycling around the world.