Horizon Media Shifts to Agency-wide Adoption of Diverse Media Strategies

Horizon Media Launches Project Embrace to Embrace Diversity in Media Strategies

A new chapter has been unveiled at Horizon Media with the launch of Project Embrace, an agencywide initiative aimed at designing media strategies that effectively reach multicultural audiences.

The brainchild of Karina Dobarro, evp, managing partner, multicultural at Horizon Media, Project Embrace was created to drive inclusive thinking within the agency. According to Dobarro, the project is an effort by Horizon Media to take a more inclusive approach in the media industry.

Project Embrace is not just about reaching diverse audiences, but also about supporting minority media in competing for marketers' spend. This initiative is a significant step towards fostering a more equitable media landscape, where everyone has an equal opportunity to be heard.

However, there seems to be a missing piece in the puzzle. Despite the launch of Project Embrace, the search results do not provide information about the founder or the leader of this project within Horizon Media.

In a world where representation matters, it would be interesting to know more about the individuals leading this important initiative. Nonetheless, the launch of Project Embrace is a clear indication of Horizon Media's commitment to diversity and inclusion, and we look forward to seeing its impact on the media industry.

As Project Embrace progresses, it will be interesting to see how it shapes the media strategies of Horizon Media and the broader industry. With a focus on inclusivity and equity, Project Embrace is poised to make a significant impact in the media landscape.