IGT PlaySports seeking dominance in Nevada's sports betting industry

In the bustling world of sports betting, IGT PlaySports has established itself as a major player in Nevada, the U.S.'s gambling hub. With a team that boasts decades of combined experience as both suppliers and operators, IGT PlaySports has proven its reliability and compliance in the U.S. market.

Recently, IGT PlaySports has secured new partnerships with notable names in the Nevada scene, such as Boyd Gaming, Monarch Gaming, Resorts World Las Vegas, and Virgin Hotels Las Vegas. The company has also extended its agreement with Boyd Gaming through August 2028.

One of the key collaborations is with Boyd Gaming, with whom IGT PlaySports has a new three-year technology agreement. This partnership has led to the successful launch of IGT’s Wheel of Fortune Big Money Spin game at Downtown Grand Casino in Nevada.

Another significant partnership is with the Golden Nugget, for which IGT PlaySports has deployed its services in three new properties in Nevada.

The integration of Xtremepush's CRM platform enables IGT PlaySports' operator partners in Nevada to streamline player data for targeted, omnichannel engagement strategies. This integration aims to improve player lifecycle management from acquisition through to retention.

IGT PlaySports also focuses on retail partnerships in sports betting, while others focus on online sports. The company provides the sports betting platform for Boomer's Sportsbook, a newcomer in the industry.

Innovation is at the heart of IGT PlaySports' approach. They aim to leverage bet recommendation and personalization features in their products to drive customer engagement. Their Las Vegas-based trading team collaborates with customers like Boyd and Golden Nugget to manage sports betting events.

Joe Bertolone, IGT senior vice president of Sports, emphasizes the importance of experience, agility, customer service, a quality product with scale, and appeal to operators and players in thriving in the Nevada market. With new contracts and integrations, IGT PlaySports continues to improve their product, with a focus on innovation in Nevada.

In summary, IGT PlaySports' deep roots in Nevada, coupled with their commitment to innovation, make them a significant player in the state's sports betting market. Their focus on retail partnerships, reliable products, and targeted engagement strategies position them well for continued success in the future.