Importance of Cutting Stage in the Production of Spray Roses

In an effort to revolutionise the floral industry, a six-week campaign titled "Educating the Industry on the Importance of the Cut Stage in Spray Roses" has been launched by Interplant Roses, World of Spray Roses, and flower export consultant Lisa Casta. This campaign aims to shed light on the significance of the cut stage in spray roses, a crucial moment in the farming process that requires technical knowledge and variety-specific understanding.

Every week, the campaign releases a new episode on Instagram, delivering accessible, practical knowledge in short, insightful instalments designed to engage the global floral community. The forthcoming episodes will feature real examples and break down the nuances of the cut stage in ways that florists, traders, and even consumers can understand and apply.

The cut stage refers to the point at which spray roses are harvested on the farm. Harvesting spray roses too early can result in a bouquet that lacks fullness and presence, while cutting too late shortens the vase life. A well-chosen cut stage, however, ensures extended vase life, better flower opening, and consistent quality, building trust across the supply chain.

The upcoming episodes include "Episode 2: Key discovery at Interplant Roses," "Episode 3: The right cutting stage for growers," "Episode 4: Cutting Stage is a shift of mindset," "Episode 5: The true potential of spray roses," and "Episode 6: Extending the cut stage unlocks beauty and value."

The campaign encourages the industry to rethink its approach to handling spray roses and aims to educate on how varying the cut stage affects shelf life, vase performance, and overall consumer satisfaction. The ultimate goal is to unlock the full potential of spray roses and create a more sustainable and efficient floral industry.

To follow along with the campaign, connect with Lisa Casta, Interplant Roses, and World of Spray Roses on Instagram. Together, let's embark on this journey to understand the cut stage in spray roses and transform the floral industry.