Indian startups specializing in gifting sectors have secured a total of $116 million in investments over the past decade, according to information from Tracxn.

In the world of gifting startups, the year 2025 has seen a shift in the investment landscape. Globally, consolidation continues apace with three acquisitions recorded so far this year, including Funky Pigeon's acquisition by Card Factory.

However, the Initial Public Offering (IPO) landscape remains subdued, with no public offerings in India or globally in 2025. The most recent IPO was Vaziva's listing on Euronext Growth in March 2024.

The trend in funding is attributed to a cautious investment climate, with investors showing a preference for capital-efficient models over rapid scaling. This is reflected in the funding figures, with only one Indian startup, Indigifts, raising capital this year, securing $57,600 in an angel round.

The sector's funding peak in India was in 2022, with $63.9 million raised. Globally, 2021 was the strongest year for gifting startups, with startups raising $559 million.

The report notes a transformation in the sector, evolving from an occasion-driven, offline model to a more digitally enabled, experience-focused category. This evolution is evident in the deals made, with the largest global deal in 2025 being a $63 million Series D round raised by Raise, a digital gift card company.

Exit activity in India in 2025 is limited, with no acquisitions reported, and historically, only five acquisitions have occurred. Globally, gifting startups have raised $1.7 billion over the past decade.

Between 2015 and 2025 year-to-date, Indian gifting startups have raised $115.9 million. In India, Xoxoday, Ferns N Petals, ZoomIn, Printo, Bakingo, FlowerAura, and eYantra are leading players with varying amounts of funding.

Investors in Indigifts in recent years include Elevation Capital, Unicorn India Ventures, and Indian Angel Network. Investor participation has been selective, with Indigifts attracting investment from Ritesh Agarwal and Vineeta Singh.

The report notes that the sector lacks unicorns and has seen few public listings, with most exits occurring through acquisitions rather than IPOs. In 2024, Indian startups in the gifting space secured $1.3 million in funding, representing a 96% decline from the $32.7 million raised in 2023.

According to Tracxn, the gifting sector is not a high-frequency funding category, but leading startups attract concentrated capital over the past 10 years. To date, only 12 IPOs have been recorded in the global gifting space, largely in Western markets and involving legacy players.

Floward, a Saudi-based flower gifting platform, has raised $190.2 million, and Snappy ($130 million) and Bouqs ($97.8 million) are notable US-based startups. In 2025 year-to-date, global gifting startups have raised $66.2 million across four funding rounds.

The future of gifting startups seems to lie in digital transformation and capital efficiency, with a cautious investment climate favouring well-established, scalable models.