Initiating practical strategies from a brand evaluation

Published on February 10th, 2025

In the ever-evolving world of business, a brand audit can provide valuable insights to help your company stand out and connect with your audience. Here's a practical guide on how to act upon the findings of a brand audit.

First, gather insights from real people. Use surveys, social polls, or customer interviews to get feedback on brand updates. This feedback is crucial in understanding how your brand is perceived and where improvements can be made.

To avoid inaction, make an action plan with manageable, prioritized steps. Before making creative updates or considering a full rebrand, ensure the foundations are solid, focusing on clarity, consistency, and differentiation. A brand audit's effectiveness depends on the actions taken after it.

Achieving brand consistency requires internal alignment among teams. Internal alignment can be achieved by sharing audit findings, updating or creating brand guidelines, getting buy-in from leadership, and running a brand alignment session. If inconsistencies are noted in brand tone and messaging, create a brand voice cheat sheet.

Not all brand inconsistencies are equally important; prioritize the ones that have the most significant impact. Sort issues by urgency and impact, start with the essentials, and consider the customer journey.

To help you manage your action plan, use a project management tool. The branding tool "Brand Pulse Audit," developed by the company Tealium, can help you track progress in a simple, visual way. Try the Brand Pulse Audit today to turn insights into action.

The Brand Pulse Audit tool helps assess where a brand stands and what needs work. Clarify the brand's core messaging, refine the visual identity (if needed), and check brand perception. Achieving brand consistency requires ongoing monitoring and adjustments. Track, tweak, and don't let it gather dust.

After implementing key updates, conduct a mini brand check-in in 6 months to evaluate progress. Fixes can be categorized into immediate tweaks, short-term improvements, and long-term brand evolution. Set clear metrics for success to measure the impact of brand updates.

Assign ownership and deadlines to each action item to ensure accountability and timely completion. Regularly review the brand's performance to make adjustments as needed. Keep checking in to ensure your brand continues to resonate with your audience and remains relevant in the market.