Instagram introduces its long-awaited iPad app, focusing predominantly on Reels feature.
After a long wait of 15 years, Instagram has finally released an iPad app, providing users with a more spacious and user-friendly experience. The app, available globally for devices running iPadOS 15.1 or later, opens into the Reels tab, similar to TikTok, but offers more screen real estate for editing video clips.
The new app design is a significant shift for Instagram, as it aims to help users access the content they care about most. The change in the iPad app's opening screen may cause some dissatisfaction among OG Instagram users, but it is seen as a sign that Instagram is evolving to compete with popular video-centric platforms like TikTok.
The app's "Following" tab, a new addition, has three sections: All, Friends, and Latest. Users now have the ability to choose the order of their feeds, a feature that many social media platforms should adopt. This customisation option allows users to prioritise the content they find most important.
Instagram's decision to delay the iPad app was due to a lack of resources or it not being a priority. The company initially focused on optimising features like Reels and adapting the interface for the larger screen. Adam Mosseri, Instagram's chief, repeatedly avoided questions about bringing Instagram to iPad. However, the official iPad app was launched recently with a multi-column layout and enhanced usability tailored for iPad.
The iPad was launched in 2010, and for 15 years, Instagram users on the device had to access the platform through the web version or through third-party apps. The new iPad app also supports sidebars for direct messages and comments, making it less cramped than it is on a smartphone.
The launch of the Instagram iPad app comes at a time when ads from Reels generate significant revenue for Instagram and Meta. The app's design is similar to the roomier web version, offering users a more comfortable browsing experience.
However, the change in the iPad app's opening screen may upset some users, as it mirrors the strategy of TikTok, a competitor in the short-form video market. The new design and features are part of Instagram's efforts to stay relevant and competitive in the ever-changing digital landscape.
Users can download the Instagram iPad app directly from the App Store and start enjoying the enhanced features and design. As Instagram continues to evolve, it will be interesting to see how it adapts to the needs and preferences of its users.
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