Intensive immersions powered by cutting-edge technology

In the world of entertainment, the landscape is changing, thanks to the emergence of cutting-edge technologies that are empowering artists, producers, AV designers, and engineers alike. These advancements are paving the way for radical creative possibilities, setting the stage for a new era of immersive and fantastical experiences.

At the forefront of this revolution is SongPush, a Berlin-based tech startup that specializes in the development and implementation of real-time technologies for music shows and live events. One of the most significant benefits of these technologies is their ability to provide a truly customized experience for audience members, ensuring that no two shows with AI integration will be exactly the same.

The integration of AI extends beyond simple automation. AI tools can now react to and take cues from what's happening on stage or in the crowd, adding an unprecedented level of interactivity to live performances. This dynamic approach to production is making traditional VFX approaches obsolete, as real-time technology becomes more prevalent.

One of the key components of this revolution is the use of Unreal Engine, a powerful tool that is being used to test ideas, simulate shows, and bring virtual set-ups into venues. Real-time data capture is also being employed, further enhancing the virtual production-like set-ups that are becoming increasingly common.

Virtual lighting is another area where real-time technology is making a significant impact. With this technology, lighting is being controlled live in harmony with real-world lighting, creating a seamless blend of reality and virtuality. This synergy is further extended by the use of LED volumes, which are being used to extend physical stage space virtually.

The next big shows are expected to be powered by real-time technology, with immersive and visceral worlds extending onto virtual platforms to engage fans and audiences like never before. In fact, shows like "Back to the Future: The Musical" are already embracing this new wave, using Unreal Engine for production and effects design and featuring large LED volumes to simulate dynamic driving movement on stage.

As these technologies continue to mature and become more accessible, they are offering flexibility, creative freedom, 3D content capabilities, and cost efficiencies that were previously unimaginable. The future of live events is here, and it's more exciting than ever.