International Women's Day Advocacy Encourages Covertly Flooding Bosses with Demands for Workplace Equality

On International Women's Day, the industry campaigning group and women's network, SheSays, is putting CEOs in the spotlight. Founded in London in 2007 by Laura Jordan Bambach and Alessandra Lariu, SheSays is encouraging staff to spam CEOs with calls for equality.

The CEOs that SheSays is focusing on this year include Satya Nadella (Microsoft), Sundar Pichai (Google), and Mary Barra (General Motors). These influential figures are being asked to review their contributions to gender equality and commit to long-term change.

The advertising industry, one of the sectors where change regarding gender equality has been slow, is a key focus of SheSays' campaign. Lasting change in gender equality is not guaranteed for many businesses, and the commitment to lasting change is questionable in this industry.

SheSays is using a digital platform for this campaign, with a specially crafted form available here for making anonymous calls for equality. The calls will be made anonymously to ensure that the focus remains on the message and not on the individual.

Many brands and agencies plan to join conversations about gender equality for International Women's Day. However, several businesses may participate in discussions about equality but might not commit to lasting change. It is uncertain how many businesses will actually achieve lasting change.

International Women's Day is a day that focuses on conversations about gender equality in various industries. This year, SheSays is aiming to highlight the need for equality with its unique campaign. The campaign is part of the efforts for International Women's Day, which is a day for conversations about gender equality.

SheSays' campaign is just one of the many efforts being made to promote gender equality. As we celebrate International Women's Day, let's continue to have conversations about gender equality and work towards a future where everyone is treated equally.