Introduces the Little White Dress Shop by David's Bridal

In the face of the pandemic, social distancing has led to a significant shift in the nature of weddings. To cater to this new landscape, retailers like David's Bridal have been forced to adapt and innovate. One such innovation is the introduction of the Little White Dress Boutique, a collection of casual, versatile dresses designed for events like minimonies and backyard weddings.

The Little White Dress Boutique collection was officially launched by David's Bridal in 2016, offering a fresh approach to bridal wear. The collection, starting at $90, includes apparel for brides to wear to various wedding-related events such as bridal showers, rehearsal dinners, and bachelorette parties.

As part of its efforts to reimagine its brand architecture and explore niche opportunities, David's Bridal has revamped its digital efforts. In 2020, the company introduced virtual stylist appointments, allowing customers to consult with stylists online, and a concierge chatbot, Zoey, to assist with shopping queries.

Recognising the trend towards casualisation in apparel, the Little White Dress Boutique addresses this shift by providing an array of lengths and alternative silhouettes. Furthermore, select styles in the collection can be viewed in 3D and augmented reality on David's Bridal's website, offering customers a more immersive shopping experience.

The retail industry, including the bridal sector, has had to adjust both its product offerings and services due to COVID-19. Consumers have shifted their daily wear to focus on athleisure and loungewear, and the Little White Dress Boutique collection reflects this trend by offering comfortable, yet stylish options for brides.

The Little White Dress Boutique collection will be available in all David's Bridal stores and online, making it accessible to customers worldwide. As we navigate through these challenging times, David's Bridal continues to innovate and adapt, ensuring that brides can still find the perfect dress for their special day, no matter the circumstances.