Investigating the potential purchase of Pricol amidst the anticipated resurgence in demand for the auto industry due to Goods and Services Tax (GST) reforms?
In the bustling industrial city of Coimbatore, India, Pricol, a company specialising in instrument clusters and various automotive components, has reported impressive financial results for Q1 FY26.
Pricol's business spans across three verticals: Driver information and connected vehicle systems, Actuation, control and fluid management systems, and Precision products. The company supplies a wide array of products, including LCD and TFT units, fuel level sensors, telematics solutions, BMS for Electric Vehicles (EVs), disc brakes, fluid pumps, body panels, fuel tanks, shrouds, seat bases, and injection-molded plastic components.
The company's international customer base includes automotive manufacturers and suppliers from regions such as Europe, North America, South America, and Asia, making up a modest 7-8% of Pricol's revenue. Notably, Pricol supplies to various marquee Original Equipment Manufacturers (OEMs) in the domestic market across two-wheelers, three-wheelers, passenger vehicles, and commercial vehicles, with TVS being a key client. Most of Pricol's products are powertrain agnostic.
The acquisition of a new business in FY26 significantly contributed to Pricol's financials, as evidenced by the 44% revenue jump in Q1 FY26. Excluding the acquisition, revenue growth was a decent 12% in Q1 FY26. However, higher depreciation, the impact of the acquisition, and unfavourable currency movements accounted for the lower 9% earnings growth in Q1 FY26. Despite these challenges, Pricol's earnings were back in the black in FY21 and have been performing well since then, outpacing a slowing auto market in FY25.
The precision products vertical, which made 23% of consolidated revenue in Q1 FY26, has potential for expansion. Remarkably, Pricol's margins have been steady - both at gross and EBITDA levels. The EBITDA margin stood at 11% in Q1 FY26, down from 13% in Q1 FY25, but slightly higher than FY25's margin at 11.6%.
Innovation continues to be a key focus for Pricol. New product launches in Q1 FY26 find application in some of the best-selling models in the market. For instance, Pricol signed a technology licensing agreement with Domino S.r.l, Italy, to supply handlebar-mounted controls to Indian and South-East Asian OEMs.
The disc brake business is serving a few EV startups and expects mass production from Q4 of the current fiscal. ABS is likely to be mandated for all two-wheelers with engine capacity below 125 cc, which is positive for the disc brake business.
Pricol operates with a debt-free balance sheet, a testament to its financial prudence. The company's resilience and consistent growth make it an interesting player to watch in the evolving automotive industry.
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