iPhone 17 Launch Event Nears; Here's the Guide to Watch live

Apple's much-anticipated annual fall event is scheduled for Tuesday, September 9, 2025, at 10 a.m. PT. The keynote will take place at Apple Park in Cupertino, California, and will be streamed live from the Steve Jobs Theater.

The event is expected to unveil the iPhone 17 lineup, with the baseline model boasting a higher refresh rate. All the phones in the lineup may include an Apple-developed 5G modem called the C1 chip. The iPhone 17 Air may have a slim profile and lightweight design, similar to Samsung's Galaxy S25 Edge. The Pro Max of the iPhone 17 could pack a bigger battery.

The Pro model of the iPhone 17 could also feature a scratch-resistant antireflective display and an 8x telephoto lens. There are rumours that the event may also unveil the AirPods Pro 3 and the Apple Watch Series 11.

iOS 26, the latest version of Apple's mobile operating system, will also be showcased at the event. We can expect to learn more about the public rollout of iOS 26 later this fall. The new operating system features a Liquid Glass interface and a more minimalistic Camera app design.

Messages in iOS 26 allow you to create polls in group chats and include a new screening tool to detect spam texts. Apple's reporters will provide live updates and impressions of the event starting at 9:30 a.m. PT/12:30 p.m. ET on our website's livestream.

The official livestream of the event can be watched on Apple's website or on Apple's YouTube channel. The invite for the event, sent on Aug. 26, features a glowing Apple logo that seems to reference Siri's colorful glow.

In addition, the invite has an interactive element on Apple.com, inviting attendees to explore and discover more about the event. With so much excitement building around the event, it's sure to be a day to remember for Apple fans everywhere. Stay tuned for more updates as we continue to cover the event live.