Irina Dorohina assumes position as Public Relations Director at "А101"

Irina Dorokhina has been appointed as the PR Director for A101 Group, succeeding Elena Platnova in the role. With over 15 years of experience in PR and communications, Dorokhina is set to bring a fresh perspective to the company.

Dorokhina was previously responsible for PR in state-sector projects at the federal level, and before joining A101 Group, she held leadership positions in major Russian advertising holdings. Her arrival at A101 Group is expected to set a new direction for the company's industry development.

Ignaty Danilidi, CEO of A101 Group, plans to modernise the company's communications, and Dorokhina's focus at A101 Group will be on strengthening the company's reputation and enhancing its market position. Under its new strategy, A101 Group's communications will become more technological and client-focused.

The A101 Group is currently developing a modern residential area in the "15-minute city" format. This development includes schools, kindergartens, service and retail facilities, green public spaces, workplaces, and business environments. Dorokhina's role at A101 Group will involve developing a comprehensive PR strategy to effectively communicate the company's vision and progress to the public.

In addition to her PR responsibilities, Dorokhina will manage external communications, media projects, and digital channels for A101 Group. Danilidi expresses gratitude to Elena Platnova for her professionalism and significant contribution to A101 Group's development. However, he is confident that Dorokhina's expertise will help the company reach new heights.

At present, there is no publicly available information about which PR agency Dorokhina is working with. As developments unfold, A101 Group and Dorokhina are expected to make further announcements regarding their partnerships and strategies.

In conclusion, the appointment of Irina Dorokhina as PR Director for A101 Group marks a significant step towards modernising the company's communications. With her extensive experience in PR and communications, Dorokhina is well-equipped to lead A101 Group into a new era of growth and success.