iRush Rewards Loyalty Program of RSI has received an upgrade

Rush Street Interactive (RSI) has announced significant enhancements to its iRush Rewards Loyalty Program, a move aimed at providing a more rewarding experience for its players. Richard Schwartz, RSI's CEO, stated that the changes were based on player feedback and are part of the company's ongoing efforts to continually enhance the experience of its loyal players.

Schwartz expressed his excitement about the continued engagement of BetRivers and PlaySugarHouse players, attributing RSI's rapid growth to its player-first approach. He emphasized that his team is continually looking for ways to enhance the experience of loyal players.

The revamped program offers customer-centric changes, including easier reward redemption, longer maintenance of benefits, and a user-friendly interface. The improved interface has been designed to make it easier to follow, with players now able to view and track their loyalty progress from a single location.

One of the notable additions is the introduction of a new premium tiered system with Gold, Platinum, and Black levels. Each tier offers unique benefits, and players will be able to see their current benefits and the benefits they will be entitled to once they reach the next tier or level in the loyalty program.

The Tier Levels, a new inclusion in the loyalty program, provide a more consistent reward system. Players now earn three types of points on every bet: Loyalty Points, Bonus Store Points, and Tier Points. Sports bettors on RSI's BetRivers brand will now earn points for same game parlays based on the number of legs, rather than on a single rate.

The improvements to the iRush Rewards Loyalty Program are not just cosmetic. Schwartz believes that these changes take the program to the next level, making it even better than what was already considered the best in the industry. The improved program includes an expanded selection of perks, such as complimentary cruises, luxury gifts, and vacation packages.

Schwartz stated that the enhancements to the iRush Rewards Loyalty Program were based on player feedback, reflecting the company's commitment to its players. He also emphasized that the improvements are part of RSI's ongoing efforts to continually enhance the experience of its loyal players.

Rush Street Interactive has not yet announced a specific launch date for the new premium tier system, but it is expected to be available in the near future. The revamped iRush Rewards Loyalty Program is set to offer a more rewarding and engaging experience for RSI's players.