Japan's Tourism Authority Unveils Personal Travel Guide for Japan

Exploring Japan with JNTO's Insider Guide

The Japan National Tourism Organization (JNTO) has launched a new Insider Guide to Japan, offering visitors a unique opportunity to discover the country's many traditions, innovations, natural wonders, and off-the-beaten-path adventures.

Japan, consisting of approximately 6,852 islands, is a treasure trove of experiences. From the tranquil hot springs of onsen to camping under the stars on the Goto Islands, or immersing oneself in the Japanese way of life during a traditional homestay, there's something for everyone.

The guide celebrates Japan's rich cultural heritage, with 36 World Heritage Sites offering a glimpse into the country's past. Visitors can become a ninja for a day, participate in yamabushi, live like a Japanese Buddhist monk, or train with a mountain mystic in Yamagata.

Japan's urban landscapes are a blend of age-old traditions and modern technology. High-tech 3D art collectives, ancient waterways, underground temples, abandoned cities, and the world's longest suspension bridge are just a few of the highlights.

For those seeking adventure, Japan offers a variety of exhilarating outdoor activities. Hike the Kumano Kodo Trail or the Tateyama Kurobe Alpine Route, dive, paraglide, river raft, canyon, paddle-board, or log-ride. The country's natural wonders encompass a variety of activities, from forest bathing in Akasawa Natural Recreational Forest to exploring the Benesse Art Site Naoshima project.

Japan is also one of the world's top foodie destinations, with 863 Michelin-star restaurants (22 of them three-star). Unique culinary experiences include watching the day's catches being hauled in at a historic fishing village or learning how to create edible art at a wagashi workshop.

To ensure peace of mind for international visitors, JNTO is taking a number of Covid-19 measures. These include multilingual pictograms to summarize information on the country's precautions against Covid-19 infection, as well as emergency response contacts and procedures.

Starting this month, JNTO will launch a series of newsletters featuring the most exciting things to see and do in Japan. These newsletters will serve as an insider's guide to Japan's many traditions and innovations, showcasing activities based on Seven Passions: nature, outdoors, tradition, cuisine, relaxation, art, and cities.

Despite the absence of foreign spectators at this summer's Tokyo Olympic Games, JNTO will present Japan's beauties in seven travel themes. The specific themes are not yet disclosed, but they are likely to cover various facets from traditional temples and shrines, nature and seasonal beauty, contemporary urban culture, to culinary experiences and regional diversity.

For more information, visit JNTO's "Experiences in Japan" website or consult the official JNTO website or their published Insider Guide directly as of 2025, where they outline thematic travel experiences highlighting Japan’s diverse appeal for international visitors.

The Japan National Tourism Organization (JNTO) has unveiled an Insider Guide to Japan, allowing visitors to delve into the nation's numerous customs, inventions, natural splendors, and unsung recreational pursuits.
With around 6,852 islands, Japan is a veritable treasure chest of experiences, offering everything from serene hot springs (onsen) to stargazing camping expeditions on the Goto Islands.
Traditional living is possible through homestays that immerse visitors in the intricacies of the Japanese lifestyle.
The guide accentuates Japan's profound cultural legacy, boasting 36 World Heritage Sites that capture the essence of the country's history.
For those on a quest to become ninjas, yamabushi training, living like a Japanese Buddhist monk, or apprenticing with a mountain mystic in Yamagata are all viable options.
Japan's urban milieu is a captivating fusion of ancient traditions and cutting-edge technology.
Highlighted urban attractions include 3D art collectives, ancient waterways, subterranean temples, deserted cities, and the world's longest suspension bridge.
Adventure-seekers will find Japan's diverse landscape a playground, offering opportunities for hiking, diving, paragliding, river rafting, canyoning, paddleboarding, log-riding, and more.
Nature enthusiasts can participate in activities such as forest bathing in Akasawa Natural Recreational Forest or exploring the Benesse Art Site Naoshima project.
Japan is renowned as a top destination for foodies, with 863 Michelin-starred restaurants (22 of which boast three stars).
Unique gastronomic offerings include witnessing fish catches at a historical fishing village and honing one's artistic culinary skills at a wagashi workshop.
To secure the welfare of international travelers, JNTO has instituted various Covid-19 precautions.
Multilingual pictograms concisely present information on Japan's measures against Covid-19 infection, while emergency response contacts and procedures are also available.
Beginning this month, JNTO will disseminate a series of newsletters that highlight the most alluring aspects of Japan.
These newsletters aim to provide an insider's perspective on Japan's traditions and innovations, featuring activities focused on Seven Passions: nature, outdoors, tradition, cuisine, relaxation, art, and cities.
Despite the lack of foreign spectators at this summer's Tokyo Olympic Games, JNTO aims to exhibit Japan's attractions through seven travel themes.
The themes encompass traditional temples and shrines, nature and seasonal beauty, contemporary urban culture, culinary delights, and regional diversity.
Specific themes have yet to be revealed, but they are expected to cover a spectrum of aspects, including the country's history, scenery, and lifestyle.
For thorough insights, visitors can consult JNTO's "Experiences in Japan" website or the official JNTO website, which will launch their Insider Guide in 2025.
The published guide will showcase thematic travel experiences, underscoring Japan's varied appeal to international visitors.
Japan's destinations offer exciting opportunities for responsible travelers, focusing on both ecotourism and sustainable tourism.
The island of Okinawa is a model of eco-tourism, with its lush forests, warm waters, and numerous marine life species.
For pet-lovers, Japan provides plenty of chances to interact with animals, such as cat cafes and dog sledding in Hokkaido.
Those with interests in fashion-and-beauty, food-and-drink, home-and-garden, relationships, pets, travel, books, education-and-self-development, personal-growth, big-wins, shopping, social-media, movies-and-tv, career-development, casino-and-gambling, casino-games, lotteries, and sports will find ample activities to engage in.
The famous city of Las Vegas offers a diverse array of entertainment, featuring casinos, celebrities, music, casino culture, and pop culture.
Sci-fi and fantasy fans can immerse themselves in the giant robot exhibits found in places like Odaiba, Tokyo.
Casino enthusiasts can indulge in popular games like poker, blackjack, baccarat, roulette, and slots.
Strategy-based games such as cho-han-tomodati (rock-paper-scissors) offer cultural insights into traditional Japanese conventions.
Racing aficionados can experience the thrill of auto-racing, mixed martial arts, horse racing, basketball, baseball, hockey, golf, and sports betting.
For sports analysis aficionados, in-depth data and predictions are available for upcoming events through the latest in weather forecasting and sports-analysis tools.
Extreme weather situations, such as typhoons and snowstorms, can be tracked through reliable weather-forecasting services, ensuring a safe and enjoyable journey.
The Masters golf tournament, Grand Prix auto racing, and horse racing events are among the many sporting spectacles that cater to a wide audience.
For up-to-date sports news, fans can follow their favorite teams and players on social media platforms, keeping them connected in the ever-evolving world of sports.
As the tourism industry continues to evolve, responsible gambling trends, casino personalities, and pop culture will remain integral to casino culture, further enhancing the entertainment experience in Japan.