Kapwing's Content Team Boosted its Authority Ranking from 65 to 70

In the ever-evolving digital landscape, Kapwing has been making waves with its strategic approach to SEO. The platform, known for its versatile tools, has seen significant growth and improvements in its search engine performance.

The "Audio Production" tag, a combination of "audio editing," "volume," and "sound design," was one of the key initiatives that contributed to this success. Each tag page at Kapwing received a keyword-rich title, custom description, and curated content that matched the indexed articles.

This strategic move paid off, as organic traffic at Kapwing surged from 5.2 million to more than 7 million views per quarter. The domain authority of Kapwing also increased from 66 to 67, and Google Search impressions hit record highs.

The SEO team at Kapwing prioritised landing pages for updates, using click drops, average position changes, position opportunities, and conversion data as guiding principles. A simple framework was built to decide what to work on, based on impact, cost, and relevance.

Kapwing's SEO strategy is rooted in the belief that it's about serving users better than competitors, with consistency and care. This approach has earned the platform accolades, with the Netflix Wrapped tool securing 31 backlinks, including from TechCrunch, due to timely pitching. The Semrush Authority Score of Kapwing also increased from 65 to 70.

The content strategy at Kapwing was relaunched with a team of three people, who faced challenges in keeping up with blog posts, landing page updates, newsletters, social media, and marketing campaigns. Despite these challenges, a small company with only three employees switched their content strategy to Kapwing over the past 11 months and successfully increased their social media engagement and content production efficiency.

The Spotify Wrapped Template published by Kapwing also earned organic links as the hype grew. The Deepfake Global Interest Report landed 14 backlinks from outlets like Newsweek and The Mirror. A total of 58 old landing pages were optimised, including strategic redirects to resolve keyword cannibalization.

Updating older landing pages in 2025 improved crawlability, linking, and keyword relevance. At Kapwing, metadata tags were cleaned up and consolidated into 12 keyword-driven categories. A blog highlighting Kapwing's rise from 65 to 69 was published on SEO Buddy, further cementing the platform's reputation in the SEO community.

In conclusion, Kapwing's SEO journey is a testament to the power of strategic planning, consistent effort, and a commitment to user-centric approaches. The platform continues to evolve and grow, setting a strong example for others in the industry.