Kevel Empowers Haypp's Transition to Smokeless Products Through Retail Media Technology

In a significant move, Kevel and Haypp Group have announced a partnership on September 2, 2025, marking a step forward in Haypp Group's journey towards scaling its ad network. This collaboration, a first in a broader roadmap, positions Haypp Group as one of the leading e-commerce players providing smoke-free products.

Based in Scandinavia, Haypp Group serves markets across Europe and the US, with over 1.1 million consumers in 2024. The company is committed to sustainability and aims to introduce ad formats that enhance advertisers' ROI while ensuring a frictionless experience for consumers.

Kevel, a provider of tailored launch support and training, has been instrumental in helping Haypp Group understand all the capabilities and optimisation options of its Retail Media Cloud. Kevel's API-first ad serving platform allows for the seamless introduction of native ads, display ads, and sponsored listings across owned platforms.

As a result of this partnership, Kevel now powers all display ad placements across Haypp and Northerner's UK, DACH, and Swedish markets. The versatility and effectiveness of Kevel's Retail Media Cloud have been reflected in the partnership, as stated by James Avery, the founder and CEO of Kevel.

The initial phase of the partnership went live in May of 2025 on Haypp.com/se. Plans are underway to introduce sponsored listings across Haypp Group's eleven e-commerce brands in the coming months. This expansion is expected to help Haypp Group grow its retail media business to reflect increasing customer demand for smoke-free alternatives.

The partnership between Kevel and Haypp Group is set to expand into new formats, sites, and regions, reflecting the potential for mutual growth and success. As both companies continue to innovate and adapt to the evolving retail landscape, this collaboration is poised to play a significant role in shaping the future of retail media.