Lamborghini Embraces Fresh Perspectives and Hues for its Brand and Logo

Lamborghini Unveils a New Era with Redesigned Logo

After more than two decades, Automobili Lamborghini has given its logo a fresh makeover, marking a significant shift in the company's positioning and identity. The new logo, unveiled as part of the broader transformation strategy called Direzione Cor Tauri, embodies innovation, determination, and a commitment to sustainability.

The updated Lamborghini logo, now redefined by a broader typeface and minimal yet bold colors, is a symbol of the brand's values of bravery, unexpectedness, and authenticity. The iconic bull, separated from the classic shield, lends greater prominence to the image that has become synonymous with Lamborghini.

The bull, which will exist independently on digital touchpoints, underwent a major transformation. Black and white are reconfirmed as the primary hues, while yellow and gold are used as accent colors, adding a touch of the brand's traditional flair.

The new logo is not just a visual change, but a reflection of the company's cultural and values transformation. As part of the Direzione Cor Tauri strategy, Lamborghini aims to create a solid pact with future generations, inspiring innovation and sustainable progress.

The redesigned logo is also intended to serve as a model for innovation and sustainable progress. The House of Sant'Agata Bolognese has implemented changes that extend beyond the cars, impacting the company's overall image.

A new set of icons, developed in collaboration with Lamborghini Centro Stile, will be used and shared uniformly across all digital touchpoints. An official Automobili Lamborghini typeface has been created that echoes the lines and angularity of the cars.

The new logo will be applied on future cars, signifying the start of a new chapter in Lamborghini's history. The updated Lamborghini logo is no longer in style for those who buy Lamborghini branded merchandise, but it represents a bold step forward for the iconic Italian automaker.

While the specifics of the new logo conception remain undisclosed, one thing is certain: Lamborghini is always pushing beyond the limits, standards, and conventions, living up to its motto, "Driving Humans Beyond."