Launch of the Enovar brand by AKIJ Resource in Bangladesh
In a significant move, AKIJ Light Engineering Limited, a subsidiary of AKIJ Resource, has introduced a new brand named Enovar. The launch ceremony was held at AKIJ House and was attended by several senior officials and business unit leaders, including Sheikh Jasim Uddin (Managing Director and CEO of AKIJ Resource), A.K. Joaddar (Vice Chairman of AKIJ Resource), Masud Al Amin Rajib (CEO of AKIJ Light Engineering), Engineer Md Touhidul Islam Faisal (Head of Operations), and Md Sajjadul Islam (Head of Marketing).
Enovar, built on the principles of innovation, trust, and modernity, is initially focusing on premium LED lighting and electrical accessories. The brand aims to deliver solutions that simplify daily life while maintaining high standards of quality and reliability. In line with this strategy, Enovar plans to expand its product range to include home appliances, water pumps, hardware and power tools, and cables.
The Enovar logo and tagline "Designed For Now" were unveiled at the launch ceremony. Although the specific meaning behind the tagline was not elaborated, it reflects Enovar's commitment to staying current and relevant in the ever-evolving market.
To keep updated on Enovar's latest developments, readers are encouraged to follow the brand's website's Google news channel. As Enovar embarks on its journey, it is clear that its goal is to enhance customer experience and contribute to the continuous innovation and market growth that AKIJ Light Engineering is known for.
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