Leading AI Tools for Market Investigation to Explore

In the rapidly evolving world of market research, Artificial Intelligence (AI) is making a significant impact. Here are eight AI tools that are leading the charge in 2025, revolutionising the way businesses gather and analyse market intelligence.

AlphaSense

AlphaSense, a market research tool, is designed to simplify complex market data into actionable insights quickly. Its key features include deep document search, smart alerts, NLP-powered insights, and collaboration tools, making it a go-to for investment analysts, business strategists, and corporate teams.

Aurora

Aurora is an AI tool for market research that provides expert-level data about market size and competitors, even with limited time or resources. Its key features include real-time analytics, competitor analysis, customizable reports, and a user-friendly interface, making it an ideal choice for startups, small business owners, marketing teams, and those looking to make smarter, faster decisions.

Sphinx Mind

Sphinx Mind is an AI-powered platform for marketing analytics and automation. Its key features include campaign tracking, automated reporting, marketing automation, ROI measurement, and a user-friendly interface. Sphinx Mind is best suited for marketing teams, small businesses, and digital agencies.

Otto

Otto is an AI tool for market research designed to automate repetitive, time-consuming tasks, such as data scraping and aggregation. Its other key features include real-time updates, custom reports, and workflow automation, making it a valuable asset for busy marketing teams, small businesses, researchers, and analysts.

Nextatlas

Nextatlas is an AI trend forecast tool that uses data from social media, news, and other sources to predict emerging market changes for brands and marketers. Its key features include predictive models, visual dashboards, custom alerts, and global and local insights, making it a must-have for product managers, marketers, and advertisers, as well as fashion and retail brands.

Lexalytics

Lexalytics uses AI to analyse text data, revealing the true feelings and opinions behind words. Specialising in natural language processing (NLP), it offers features such as sentiment analysis, theme extraction, social listening, and multilingual support. Lexalytics is best for customer experience teams, brand managers, and market researchers.

Akkio

Akkio is an AI tool that makes predictive analytics accessible and easy, even for beginners, by combining powerful machine learning with a user-friendly interface. Its key features include drag-and-drop model building, predictive analytics, real-time dashboards, and integration with popular data sources. Akkio is best for sales and marketing teams, small to medium businesses, and operations managers.

Voxco

Voxco is an AI tool for market research that provides a robust omnichannel solution for all market research needs, including phone, web, SMS, and face-to-face interviews. Its key features include multi-channel surveys, centralized data management, advanced analytics, and customizable survey design. Voxco is best for market researchers, large enterprises, and customer experience teams.

These top 8 AI tools for market research in 2025 are being adopted by leading companies such as YouGov, Dialego, Q - Agentur für Forschung, Produkt + Markt, Inspirient, and Xelper, which are finalists in AI-driven market research innovations. Other AI tools commonly used for SEO and market insights in 2025 include OmniSEO™, Surfer-SEO, ContentShake AI by Semrush, Ahrefs, Jasper, ChatGPT, Paraphrasingtool.ai, and Perplexity.ai. These tools are helping businesses make more informed decisions, streamline their operations, and stay ahead of the competition.