Learn About Socrates' Journey Up the Promotional Hierarchy

In the heart of the promotional industry, the 12-strong Sockrates team has been making waves with their focus on quality production and expansion. Originating from humble beginnings as a brick-and-mortar store, Sockrates has risen to prominence over the past decade.

The journey began when Samuel Moses, the founder and CEO, was inspired during a visit to an Italian men's accessory store in New York City. This encounter sparked the idea for a high-quality, customizable sock brand. When a flood caused by neighboring construction forced the closure of the physical store, Moses and his team pivoted to an online-only business.

Sockrates' socks are specially produced in a small factory outside Milan, Italy, which makes up 90% of the factory's business. The town where the factory is located was once known as the "city of socks," a fitting backdrop for the production of Sockrates' premium products.

To climb the promo ladder, Sockrates has strategically used targeted email tools, ad spots, and industry connections. Moses, the driving force behind the brand, also partnered with ASI to gain exposure to distributors all over North America. This partnership has been instrumental in expanding Sockrates' customer base, which now includes Fortune 500 companies and major markets worldwide.

Moses continues to expand his knowledge about the industry and business to boost his internationally thriving company. He utilizes monthly calls with his personal ASI representative and stays well-informed by reading newsletters like ASI's, PromoGram, and ASI's LinkedIn Newsletter, The Way.

Sockrates is dedicated to taking care of its customers and ensuring a positive experience. If a problem arises, they take ownership and make it right. This commitment to customer service, combined with their innovative approach to sock production, has helped Sockrates revolutionize a sector and stay at the helm of a constantly pivoting and expanding industry.

As they look to the future, the Sockrates team is ready to explore new ways to grow their business. With their focus on quality, innovation, and customer service, there's no telling how far they'll go.