Live Coverage: Mazda at the New York Motor Show

Mazda is gearing up for an exciting future, with the announcement of new models and the unveiling of their innovative SKYACTIV technology.

The automotive industry has been abuzz with news about the upcoming Mazda 2, due to arrive in 2015. At the Geneva Motor Show in March, the new Mazda 2 was all but revealed, with the Mazda Hazumi Concept offering the first view of the next generation Mazda 2.

Mazda is aiming high with the new 2, as it looks to take on the Ford Fiesta in the competitive compact car market. The Mazda CX-5, on the other hand, is a compact SUV and is aimed at the Tiguan/Kuga market. The Mazda Minagi Concept, a preview of the new Mazda CX-5, will also be showcased at a press conference in New York City on April 21, 2011, at 16:15 BST. At this event, Mazda introduced the Mazda CX-5, marking the debut of their new compact crossover model.

The press conference will also provide more detailed information on Mazda's SKYACTIV technology. SKYACTIV technology is focused on making traditional Internal Combustion Engine (ICE) technology more efficient and with fewer emissions. It is presented as a possible better way to meet CO2 emissions and economy targets, compared to the obsession with electric and hybrid drivetrains.

Mazda is looking to sell their SkyActiv technology to raise funds, as they are predicting losses of £750 million for the current financial year. The next Mazda 2 will come equipped with Mazda's new SkyActiv-D 1.5 litre diesel engine, demonstrating their commitment to this technology.

The press conference will feature the unveiling of Mazda's SKYACTIV technology, offering a glimpse into the future of efficient and clean transportation. With the upcoming Mazda 2 and the innovative SKYACTIV technology, Mazda is certainly a brand to watch in the coming years.