Local Residents of Las Vegas Introduced to Strat Casino's New Loyalty Rewards Program
Posted on: June 18, 2025, 11:20a.m.
Last updated on: June 18, 2025, 11:36a.m.
Author: Todd Shriber @etfgodfather | Financial | Gaming Business | Mergers and Acquisitions
Golden Entertainment-owned casino hotel launches loyalty plan catering to Las Vegas locals demographic: The new "Strat True Locals" loyalty program debuted at The Strat Hotel, Casino & Tower, catering to the local segment of Las Vegas residents.
Strat True Locals: A Derivative of True Rewards Player Loyalty Program
This fresh loyalty scheme is a spin-off of Golden Entertainment's established "True Rewards" player loyalty program. To reap the dining and entertainment perks, participants must provide a legitimate form of Nevada identification and their True Rewards cards at The Strat. Benefits include:
- 20% off the entire food and beverage bill at The STRAT's award-winning restaurants and bars, including top-notch establishments like Top of the World Steakhouse, featuring 360-degree rotating views, and PT's Wings & Sports[1].
- 25% discount on all bookings at Atomic Golf, located nearby.
- 50% off hotel stays at The Strat, booked directly through the resort's official website.
Additional Perks, Some Restrictions
Membership for Strat True Locals is complimentary, but it's required that participants are 21 years old and reside within 50 miles of The Strat. Furthermore, Strat True Locals benefits are accessible Sunday through Thursday, while True Rewards members who live within Las Vegas can enjoy free parking at The Strat every day.
The new loyalty program also boasts extra perks, such as free admission to the Strat's observation deck and half-price show and thrill ride tickets. Moreover, Golden Entertainment hints at potential gaming-related incentives for True Locals members, including "access to exclusive locals-only events, point multipliers, tournaments, and more."
Smart Move by Golden Entertainment
Strat True Locals could be a savvy move in capturing more local players in Southern Nevada. Although The Strat is situated off the Strip, many tourists mistakenly believe it's a Strip property, implying overlapping location and target audience. While The Strat naturally appeals to and attracts tourists, the efforts to draw more local traffic may bear fruit and complement Golden Entertainment's other casinos primarily catering to the local audience[2].
By concentrating on the local market, Golden Entertainment warrants appreciation from the community and strengthens its position within Southern Nevada. Moreover, the program can help increase weekday attendance, leading to more revenue and stability[3].
[1] Overall: Golden Entertainment's “Strat True Locals" loyalty program is designed to captivate local players within 50 miles of the The STRAT casino resort in Southern Nevada. The initiative showcases an array of exclusive benefits and strategic incentives tailored to Nevada residents.
[2] Potential Benefits of the Strat True Locals Program- Dining and entertainment discounts across The STRAT resorts' establishments.- Complimentary admission to the STRAT's observation deck and discounted show tickets.- Accelerated gaming rewards through point multipliers and special tournaments.- Club membership and conveniences at no cost but requiring residency proof.- Nevada driver’s license and True Rewards program enrollment.- Benefits available Sunday to Thursday, promoting local weekday engagement.- Convenience perks including parking, transportation credits, and priority entertainment access.
[3] Strategies Behind Strat True Locals- Targeting local loyalty by appealing to residents within a 50-mile radius.- Cross-promoting Golden Entertainment properties to increase customer lifetime value.- Fostering local entrainment by driving weekday traffic and offering a balance of benefits and restrictions.- Enhancing the overall customer experience to foster repeat visits and positive word-of-mouth.- Boosting brand image and community engagement through appreciation and focus messaging.
- Golden Entertainment's new loyalty program, Strat True Locals, is aimed at Las Vegas locals and is a derivative of their established True Rewards player loyalty program.
- This program offers benefits such as dining and entertainment discounts, free admission to the Strat's observation deck, and half-price show and thrill ride tickets for Nevada residents within 50 miles of The Strat.
- Strat True Locals could be a strategic move by Golden Entertainment to attract more local players in Southern Nevada, to complement their other casinos primarily catering to the local audience.
- The program is designed to increase weekday attendance, leading to more revenue and stability for the resort, and to strengthen Golden Entertainment's position within Southern Nevada by warranteeing appreciation from the local community.
